Senior Growth Marketing Manager, SME

Senior Growth Marketing Manager SME

We are seeking a seasoned Senior Growth Marketing Manager to focus on our key existing clients (primarily SMEs in cross-border business). You will be responsible for developing and executing data-driven growth marketing strategies gaining deep insights into client needs and closely collaborating with the Customer Success Management (CSM) team. Through targeted multi-channel campaigns you will enhance client loyalty drive upsell and cross-sell opportunities build Payoneers brand influence within the seller community and ultimately foster word-of-mouth advocacy and new client referrals to achieve sustainable business growth.

Location: Shanghai

On-site

Full-time

What youll do

1. Growth Strategy & Execution

• Develop and implement a comprehensive growth marketing strategy focused on upsell and cross-sell within our existingsellerbase aligned with Payoneers business objectives and True ICP customer segments.
• Execute and continuously optimize multi-channel growth campaigns (including but not limited to email WeCom offline events webinars) to driveseller engagement product adoption and conversion.
• Fuel the sales pipeline by generating and nurturing high-quality demand through targeted marketing automation and customer lifecycle management strategies.
• Maintain an integrated marketing campaign calendar ensuring timely execution and strategic alignment across all online and offline marketing initiatives.

1. Key Account Insights & Lifecycle Marketing

• Conduct ongoing deep-dive analysis of key account needs and pain points through research data analytics and interviews to inform product and marketing strategies.
• Design and execute key account-specific growth programs personalized communications and loyalty initiatives to increase customer lifetime value.

1. Ecosystem Partnerships & Brand Advocacy

• Forge and manage strategic partnerships with key marketplaces service providers and ecosystem players to leverage collective resources for co-marketing activities and expanded brand reach.
• Drive brand advocacy within thesellercommunity through customer case studies industry events and community management to boost Payoneers advocacy and referral rates.

1. Cross-Functional Collaboration & Project Management

• Collaborate closely with Customer Success Product and Vertical BUs and RevOps team to ensure full synchronization of campaign goals messaging and timelines.
• Manage end-to-end campaign execution including milestone tracking deadline management and resource coordination.

1. Performance Analysis & ROI Optimization

• Establish clear marketing objectives and KPIs; conduct regular in-depth performance analysis to refine strategies using a data-driven approach.
• Provide strategic updates and performance reports to leadership and key stakeholders translating data into actionable insights and recommendations.

Who you are

1. Background

• Bachelors or Masters degree in Business Marketing or a related field.
• 10 yearsof professional experience with at least6 yearsspecifically in B2B marketing preferably within the cross-border e-commerce FinTech or global payments sectors.

1. Core Competencies & Experience

• Proven Growth Marketer:Strong background in growth marketing and validated project management skills with the ability to own and execute multi-channel strategies.
• E-Commerce Ecosystem Expert:Deep market knowledge and established network within the cross-border e-commercesellerecosystem.
• Data-Driven Analyst:Strong analytical skills with a proven ability to use data to optimize campaigns and demonstrate marketing ROI.
• Tech-Savvy Practitioner:Hands-on experience with marketing automation platforms (e.g. Salesforce Marketo Braze) and digital marketing channels.
• Exceptional Communicator:Outstanding verbal and written communication skills in both English and Chinese.

1. Personal Attributes

• Results-oriented with strong drive and execution capabilities.
• Excellent cross-functional collaboration skills and customer empathy.
• Adaptable and innovative thriving in a fast-paced evolving environment.

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Required Experience:

Manager