Senior Product Designer, Social Identity
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Job Summary
As aSenior Product Designer on Social Identity you will define how identity is created expressed and understood across Roblox. Youll design the foundational systems that allow players creators influencers and brands to present who they are build reputation and form meaningful social connections in immersive environments.
This role is focused on the identity layer of the platformthe surfaces and signals that make social interaction possible at scale. You will own high-impact experiences used by millions every day including profiles names presence status social proof and identity-related co-play signals as well as new zero-to-one capabilities.
Your work will power how people recognize one another signal interests and credibility and build trust and belonging across Roblox. Youll operate at the intersection of identity social systems and safety with a strong emphasis on scalable design clarity and craft.
What Youll Do
- Own and evolve core Social Identity systems across Roblox from early concept through launch and iteration.
- Define UX strategy for identity surfaces (e.g. profiles presence naming social proof) and contribute to adjacent social experiences.
- Design scalable identity frameworks that support multiple audiences including younger players teens adults creators studios influencers and brands.
- Explore and deliver zero-to-one identity features that help users express themselves establish credibility and connect with others in immersive spaces.
- Translate deep user understanding into clear identity signals grounded in research behavioral insights and platform constraints.
- Set a high bar for craft by delivering intuitive expressive and accessible identity experiences across devices and form factors.
- Partner closely with Product and Engineering to align on priorities provide high-quality design specs and ensure thoughtful execution.
- Collaborate with Design Systems and Foundations teams to evolve shared identity patterns components and guidelines that scale across the platform.
- Leverage data experimentation and qualitative feedback to refine identity clarity trust and usability over time.
- Influence cross-functional partners (Product Engineering Data Trust & Safety Marketing) through strong design rationale and storytelling.
- Mentor and support fellow designers through feedback partnership and example contributing to a strong design culture.
- Communicate design vision and outcomes clearly at the team and org level.
What You Bring
- 8 years of experience designing consumer-facing digital products at scale with demonstrated ownership of complex systems.
- A portfolio that highlights identity social or platform-level design showcasing strong systems thinking and exceptional craft.
- Deep experience designing profiles identity signals social presence communication or reputation systems.
- Strong proficiency in Figma and modern design workflows; familiarity with 3D avatars or spatial tools is a plus not a requirement.
- A proven ability to design cohesive identity systems not just isolated features.
- Expert understanding of interaction communication and social design patterns.
- Comfort balancing business goals user needs safety considerations and technical constraints.
- Strong cross-functional collaboration skills with the ability to influence decisions without formal authority.
- Experience supporting or mentoring other designers through critique and collaboration.
- Passion for gaming creator ecosystems and user-generated content platforms.
- Curiosity about how emerging technologies shape identity self-expression and social connection.
Why This Role Matters
Youll be designing the identity layer of one of the worlds largest social platformswork that directly shapes how people feel seen recognized and connected. At a time of sustained growth for Roblox your work will influence the daily experiences of millions and help define the future of social interaction in immersive environments.
Required Experience:
Senior IC
Key Skills
- InVision
- Interaction Design
- Ux
- Usability
- Visual Design
- Design Thinking
- Zeplin
- User Research
- UI
- IOS
- Figma
- Sketch
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
