Sr. Marketing Analytics and Attribution Lead
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Job Location:
Dublin, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Senior Marketing Analytics & Attribution Lead (Contract)--Immediate Hire
About the Company
We are a fast-growing digital marketing agency focused on lead generation for small and mid-sized businesses across healthcare home services and professional services. Paid Media SEO/Local and Web are our core disciplines supported by a robust analytics and attribution foundation.
The Role
We are seeking a senior analytics leader to own our conversion tracking and attribution ecosystem and turn data into clear actionable recommendations that improve campaign performance lead quality and ROI.
This is a long-term contractor role combining hands-on technical ownership with strategic analysis and collaboration across Paid Media SEO and Web teams.
Key Responsibilities
Measurement & Attribution Ownership (approx. 60%)
Own and maintain the end-to-end tracking stack including GTM (web and server-side) GA4 CallRail and major ad platforms.
Implement QA and troubleshoot conversion tracking attribution and integrations across websites CRMs and ad platforms.
Resolve data discrepancies and attribution gaps related to consent cross-domain tracking duplicate events and platform mismatches.
Establish tracking standards governance documentation and ongoing QA processes.
Strategic Analysis & Insight (approx. 40%)
Analyze conversion and attribution data to identify performance trends anomalies and optimization opportunities.
Translate insights into concrete recommendations for Paid Media and SEO teams (bidding targeting landing pages budget allocation).
Build executive-level dashboards and reporting that explain what is driving ROI and where to invest next.
Support client-facing reviews with clear outcome-oriented insights.
Required Experience
Expert-level Google Tag Manager and advanced GA4 implementation experience.
Strong working knowledge of CallRail and ad platform conversion tracking (Google Ads Meta LinkedIn Microsoft).
Experience integrating marketing data with CRMs and lead intake systems.
Comfort with JavaScript basic SQL and browser debugging tools.
Ability to clearly document and communicate complex technical concepts to non-technical stakeholders.
Preferred Experience
Server-side GTM and Consent Mode v2.
Agency experience managing multiple clients.
Background in Paid Media or SEO.
Experience with Looker Studio BigQuery and marketing automation tools.
Success in the First 90 Days
Tracking audits and remediation completed for top clients.
Standardized event and UTM frameworks in place.
GA4 and ad platform discrepancies reduced to an explainable range.
At least three data-driven optimizations implemented across Paid Media or SEO.
One client-facing dashboard clearly tying leads to qualified outcomes and ROI.
Logistics
Remote within the U.S.; core ET/CT availability required.
Long-term contractor role.
Reports to the Paid Media Manager; collaborates closely with SEO/Local and Web teams.
Salary commensurate with experience.
How to Apply
Send resumes to
.
Equal Opportunity Employer
Whiteboard Marketing is an Equal Opportunity Employer. We do not discriminate on the basis of race color religion sex gender identity or expression sexual orientation national origin age disability veteran status or any other protected status.
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
We’re the dental marketing agency that still believes in customer service. Our team is available, reliable, and responsive. We zip through your quick-turn-arounds and help you understand your investment.
