At Marley Spoon were on a mission to bring better cooking back to the table. Every week we deliver thousands of meals across Australia - and none of it would be possible without bold creative marketing that connects with our customers.
Were looking for a Growth Marketing Manager who thrives on strategy loves the energy of fast-moving campaigns and knows how to make offline media channels work hard for growth. This isnt just about buying airtime - its about owning a critical part of our acquisition engine and shaping how Australia sees our brands.
- Lead our offline growth strategy TV Connected TV Out-of-Home podcasts radio direct mail print and more.
- Steer our local acquisition strategy across two household brands with ambitious growth targets.
- Own vendor relationships negotiate manage and get the most out of Australias media buying landscape.
- Run campaigns end-to-end from briefing creative to hitting go on large-scale media buys.
- Budget & performance ownership make every dollar count tracking CPA CPC CVR and LTV to ensure ROI.
- Work hand-in-hand with online and brand marketing ensuring every offline push connects seamlessly with our broader strategy and activity.
- Bring creativity to life briefing content scripts and design teams for impactful creative across all channels.
- Stay ahead of the curve keeping our acquisition playbook sharp with new trends tools and tactics.
- Experience in offline marketing or a media agency or related field with deep expertise in developing and executing full-funnel marketing strategies.
- Strong knowledge of the Australian media landscape and proven experience across ATL channels.
- Fluent in the numbers from CPA to LTV and confident in using Excel/Sheets to optimise campaigns.
- A strategic thinker with analytical superpowers you can turn data into insights and insights into growth.
- Project management pro who keeps multiple campaigns moving without dropping the ball.
- A natural collaborator with excellent communication skills able to manage stakeholders and creative teams.
- Creativity meets commerciality you know how to balance bold ideas with bottom-line impact.
Bonus points if you have:
- Experience scaling a D2C or subscription-based brand.
- Familiarity with BI tools (Tableau Looker etc.) to supercharge reporting.
- Exposure to FMCG Retail or E-commerce environments.
At Marley Spoon we believe work should fuel your growth not drain it. Heres what you can look forward to:
- Delicious perks Discounted Marley Spoon boxes delivered to your door (plus a test kitchen at HQ where youll taste tomorrows recipes first).
- Time to recharge An extra 6 days of annual leave every year on top of the standard entitlements.
- Growth on us 5 paid training days each year plus the chance to explore projects across different functions.
- No red tape We value autonomy accountability and getting things done without formal hurdles.
- Well-being matters 24/7 support through Sonder a generous parental leave scheme and corporate discounts on health insurance for you and your family.
- Global team local spirit Flat hierarchies great energy and 50 nationalities working together.
At Marley Spoon growth is a shared journey. #WhenYouGrowWeGrow is more than a mantra its how we operate: your development fuels our success.
We dont settle for average and neither should you. Diversity inclusion and flexibility arent buzzwords here - theyre the edge that makes us stronger. With well-being built into our recipe for success we create an environment where high performance and support go hand in hand.
Want to see what that looks like Take a look inside our culture.
In 2014 Marley Spoon launched as a meal kit delivery service featuring fresh high quality ingredients and easy-to-follow recipes. Each box is personalized to a customers unique taste with the ability to customize recipes with upgrades protein swaps gluten-free options and so much more ... View more