Digital Marketing Specialist (Demand Generation) (100 Remote Chicago Area Preferred)

Job Description for Digital Marketing Specialist (Demand Generation) (100% Remote Chicago Area Preferred):

Were hiring a Digital Marketing Specialist focused on demand generation to build and optimize campaigns that drive growth. Youll be hands-on in creating email campaigns landing pages and digital content aimed at attracting and converting new franchisees and clients. If you love combining creativity with data this is your role.

This position is part of a full-stack in-house marketing team that includes experts in SEO paid media design and analytics. With that support youll be able to adapt quickly experiment more often and expand your own skills while directly contributing to lead generation.

What Youll Do

• Design build and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing analytics and conversion tracking.
• Partner with internal specialists in SEO paid media and design to create integrated campaigns that perform.
• Apply best practices in copywriting digital engagement and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What Were Looking For

• 36 years of hands-on experience in digital marketing with a focus on email campaigns landing pages and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy execution testing optimization.
• Strong skills in marketing automation tools (HubSpot Mailchimp or similar).
• Experience with website CMS tools (WordPress Webflow or similar).
• Familiarity with analytics and reporting tools (Google Analytics HubSpot etc.).
• Exceptional writing and editing skills persuasive clear and engaging.
• Competitive proactive and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.

Why Join Us

• Work within a collaborative full-stack marketing team where SEO paid ads design and analytics expertise are all in-house.
• Ability to pivot quickly test new ideas faster and accelerate learning.
• Be part of a growing entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).

Benefits include: competitive pay health/dental/vision insurance 401(k) with match generous PTO and holidays paid parental leave ongoing professional development.