This is a remote position.
social media job description involves creating & scheduling engaging content (posts videos images) across platforms (Facebook Instagram TikTok) managing community interaction (comments DMs) analyzing performance metrics (engagement traffic ROI) staying updated on trends & aligning strategies with marketing goals to build brand awareness drive traffic & foster customer loyalty often requiring collaboration with marketing/creative teams. Key roles include Specialist (execution-focused) Manager (strategy & leadership) and Strategist (planning & analysis).
Common Responsibilities
Content: Develop create schedule and publish posts graphics and videos.
Community Management: Monitor respond to and engage with followers and users.
Strategy: Develop and implement social media campaigns aligned with business objectives.
Analytics: Track KPIs analyze data and create performance reports (e.g. Google Analytics Facebook Insights).
Trend Monitoring: Stay current on social media best practices and emerging platforms.
Collaboration: Work with marketing sales and creative teams to ensure consistent messaging.
Paid Social: Manage paid advertising campaigns (optional depending on role).
Key Skills & Tools
Skills: Creativity communication data analysis brand awareness platform expertise project management.
Tools: Hootsuite Buffer Google Analytics platform-specific insights.
Common Job Titles
Social Media Specialist/Coordinator
Social Media Manager
Social Media Strategist/Marketer
Social Media Executive