Digital Marketing Specialist

GENERAL FUNCTION

Drive qualified traffic to fuel revenue and traffic growth for our omnichannel retail business including ecommerce websites and brick and mortar retail locations to acquire new customers. A qualified candidate will administer paid campaigns for programmatic and social. A successful candidate will understand omnichannel strategy and contribute to strategic and measurable growth in these channels. They will be able to drive positive outcomes and return-on-investment and will understand the key foundational aspects and impact of online marketing. This position will be cross-functional and can work across channels with multiple teams.

ESSENTIAL FUNCTIONS

• Drive growth specifically via digital marketing programs including:
  • Display Programmatic Advertising Manage display campaigns to both prospect and remarket consumers. Coordinate creative with brand teams and agency partners manage budgets and ensure optimization via best practices with an eye towards testing and performance.
  • Social Advertising Assist and support the Paid Social Media Manager with creating social ads paid social projects and communications to our agency regarding upcoming promotions.
    Affiliate Marketing Optimize affiliate programs by developing strategic integrated plans coordinating with agency partners and publishers crafting messaging and monitoring execution compliance.
• Maintain promotional calendar support and partner internally with teams on the overall go to market activations.
• Pull reporting and develop actionable insights and optimizations across all digital marketing programs showcasing a technical understanding of platform functionality. Communicate insights and reporting to other marketing teams as needed.
• Ensure seamless and effective customer experience across devices including desktop tablet and mobile.
• Educate partners where appropriate and encourage direct-to-consumer digital focus.
• Other duties as assigned by Digital Marketing Manager.

KNOWLEDGE SKILLS AND ABILITIES REQUIRED

• Minimum of a college bachelors degree preferably in Marketing Business or Advertising
• 2 years of retail or ecommerce experience
• 2 years of digital marketing experience
• Familiarity with online marketing strategies and tactics
• Strong interpersonal and communication skills to drive effective collaboration and influencing within a matrix organization
• Excellent analytical skills critical
• Excellent organizational skills critical
• Strong technical knowledge relevant to typical retail environment

WORKING CONDITIONS

• This position is located in-office at Bass Pro Headquarters in Springfield MO.

TRAVEL REQUIREMENTS:

• None

PHYSICAL REQUIREMENTS:

• Regularly performs computer work and sits.

• Occasionally walks and stands.

• Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

• Performs duties within scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race color creed religion sex pregnancy sexual orientation gender identity age national origin ancestry citizenship status disability veteran status genetic information or any other basis protected by applicable federal state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process please visit your nearest location or contact us at