Director Internal and Employer Brand

JLL isseekinga highly skilled brand professional to join our Global Brand Team. Working as part of the Brand Experience and Engagement team you willbe responsible fordriving global brand valueacross our internal and employer brand buildingcoherence consistency and distinctiveness across all touchpoints.

This role requires partnering strategically with talent acquisition HRmarketingand communications teams to bringouremployer brand proposition to life positioning JLL as a market leader and best-in-class employer of choice for our people and candidates worldwide.

You will project and enhance JLLs reputation as an employer of choice through authentic employee storytelling internal brand advocacy and strategic employer brand positioning that attracts andretainstop talent.You will drive coherence across theorganisation from employee experiences to talent acquisition creating a unified employer band narrative that connectsto our employees and talent communities.

You will have theopportunity to shape how JLL is perceived and experienced as an employer by colleagues and candidates worldwide ensuring our employer brand authentically reflects ourunique strengthswhile positioning us as the destination of choice for top talent

Main Responsibilities:

Employer Brand Integration and Value Proposition

• Integrate employer brand strategy with corporate brand initiatives to create seamless brand experiences for colleagues and candidates

• Partner with HR and talent teams to ensure our employer brand authentically reflects our where we need to be

• Evolve employer brand strategies to support attracting top talent in competitive markets

• Ensure brand coherence across all employee touchpoints from recruitment through career development and alumni engagement

• Drive employer brand awareness and preference among current employees and prospective candidates

Internal Brand EngagementandAdvocacy

• Drive global brand value through our colleagues by developing comprehensive employee brand advocacy strategies that empower our workforce to authenticallyrepresentJLLs distinctive market position

• Create employee-driven brand experiences thatsupport ourmaster branddifferentiatorsandbuild understandinginternally

Content Strategy and Agency Management

• Develop content strategies and storytelling frameworks that reinforce employer brand distinctiveness across internal communications and external talent channels

• Enable coherent content creation thatmaintainsbrand consistency while allowing for local market and business line relevance

• Manage relationships with creative agencies and internal teams to ensure brand work drives both business results and engagement

Partnerships and Innovation

• Drive innovation in employer brand delivery across the business whilemaintainingcoherence with established brand guidelines and messaging

• Manage vendor relationships to ensure alignment with brand and strategic objectives

• Identifyemerging opportunities to strengthenemployerthrough innovative partnerships and platforms

Sound like you To apply you need to have:

Leadership and Experience

• Bachelors degree in Marketing Communications Human Resources or related field;Mastersdegree preferred

• Minimum of 10-12 years of progressive experience in employer brand talent marketing or internal communications withdemonstratedsuccess in global or multi-market environments

• Proventrack recordof developing and implementing employer brand strategies that drive measurable talent attraction and employee engagement outcomes

• Experience leading employee advocacy programs and internal brand engagement initiatives in complex matrixed organisations

Strategic and Technical Expertise

• Deep understanding of employer brand strategy employee value proposition development and talent market positioning

• Demonstrated ability to create authentic employee storytelling frameworks that drive both internal engagement and external talent attraction

• Experience with talent acquisition marketing candidate journey optimisation and employee experience design

• Proficiencyin employer brand platforms (LinkedIn Talent Solutions Glassdoor employee advocacy tools) analytics tools and content creation software

• Knowledge of HR technology stack integration and employee communication platforms

Core Leadership Competencies

• Exceptional communication and presentation skills with ability to influence senior stakeholders across HR talent acquisition and business functions

• Proven ability to lead cross-functional initiatives that deliver results for both employee engagement and talent attraction objectives

• Strong project management capabilities with ability to coordinate employer brand campaigns across multiple regions and business lines simultaneously

• Cultural intelligence and ability to adapt employer brand messaging for diverse talent markets whilemaintainingglobal coherence

• Experience managing employee advocacy programs and building authentic internal brand ambassador networks

Distinctive Qualifications:

• Experience in professional services real estate or complex B2B environments where employer brand differentiation is critical for talent competition

• Deep understanding of talent market dynamics candidate behaviour and employee engagement best practices across different career stages and generations

• Ability to translate corporate brand strategy into compelling employer narratives that attract top talent while authenticallyrepresentingemployee experiences

• Experience with crisis communications and reputation management in employer brand contexts

• Passion for building employer brands that create genuine employee pride and advocacy while driving measurable business impact through talent acquisition and retention