Senior Paid Media Analyst | Growth and Transformation

We are looking for world-class paid media talent to help us drive our Financial services clients acquisition this role you will oversee paid media strategy execution and investment decisions driving performance outputs aligned with broader business objectives and unit economics. Youll dive deep into performance data visitor behavior attribution models and advanced analytics to inform optimization experimentation and long-term growth opportunities.

What Youll Do

• Own end-to-end paid media strategy including channel roadmap testing frameworks and measurement approach with a primary focus on paid search and expansion into additional channels where impact is demonstrated.
• Evaluate tradeoffs across growth efficiency and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
• Monitor analyze and optimize campaign performance across paid platforms internal reporting tools and visualization dashboards.
• Define success metrics assess data quality and limitations and guide stakeholders toward decisions using imperfect or evolving measurement systems.
• Lead experimentation strategy including A/B and multivariate testing to drive incremental improvements across core KPIs.
• Develop and deliver performance insights and recommendations acting as a trusted thought partner to senior leaders.
• Identify opportunities to improve paid media processes and workflows by leveraging automation AI-driven tools and advanced analytics to increase efficiency scalability and decision quality.
• Communicate strategy and performance insights to internal teams and external partners or vendors influencing alignment through clear data-driven storytelling.
• Collaborate closely with Product Engineering and Creative teams to define requirements support tracking needs and enhance paid media landing page and site experiences.
  

What Were Looking For

• Demonstrated experience (3-6 years) owning paid media strategy and performance for high-volume or complex acquisition programs with a track record of driving meaningful business impact.
• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
• Advanced excel skills and strong SQL experience with familiarity in data visualization tools such as Tableau or Looker.
• Experience navigating attribution incrementality and measurement bias and the ability to explain tradeoffs clearly.
• Experience working with external partners vendors or client-facing stakeholders is a plus including the ability to communicate strategy and performance clearly.
• Desire to work hands-on in an entrepreneurial performance-driven analytically rigorous environment.

Compensation:

This range reflects total cash compensation which may include base salary only or base salary plus target bonus depending on the role. Where eligible equity may also be offered separately and not included below. Actual compensation varies based on location experience and qualifications.

• Total Cash Compensation Range: $100000 - 130000/year

*Note actual salary is based on geographic location qualifications and experience.

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• HealthInsuranceCoverage (medical dental and vision)
• LifeInsurance
• Short and Long-Term DisabilityInsurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.