Brand Manager Hematology
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
AbbVie Hungary is seeking a Brand Manager for Hematology to strengthen the commercial organization and drive patient-centric brand strategies across our hematology portfolio. The role sits within a highly matrixed environment working closely with In-Field Teams Medical Market Access and Global counterparts.
This position plays a critical role in translating patient and customer insights into impactful brand strategies ensuring strong execution while fully adhering to AbbVies Business Code of Conduct internal policies and all applicable laws and regulations.
- Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets not only respond to markets.
- Works effectively within the matrix including the IFT and BT as appropriate; proactively represents functional and IFT interests collaborate with Brand Team and In-Field Team members support cross-stakeholder discussions (with Key Opinion Leaders within the legally and ethically permitted framework and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to deliver high quality programs to attain market share and market sales goals.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and non-traditional partnerships multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Works dynamically across multiple channels adjusting channel choice and tailoring content and messages/medical discussion topics appropriately to meet evolving customer needs
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
- Prepare forecast (sales and promotional investments) monitor brand KPIs manage and hold promotional budget track measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Ensure all in-field materials strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
- Keep regular In-field team training with marketing messages. Work closely with the In-Field team to meet their needs communicate strategy and service their issues.
Qualifications :
- Relevant university degree.
- Relevant 3-5 years of experience with proven track record of success in marketing within the biotech/pharmaceutical industry.
- Ability to translate strategies into actionable and realistic marketing actions.
- Solid working knowledge of healthcare environment and evolving landscape.
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
- Solid knowledge on finance principles and processes.
- English language proficiency verbally and in writing.
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time ofthis posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic locationand we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of anybonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys soleand absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
