Regional Marketing Specialist (Hybrid)

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profile Job Location:

Indianapolis, IN - USA

profile Monthly Salary: Not Disclosed
Posted on: 21 hours ago
Vacancies: 1 Vacancy

Job Summary

Description

WE ARE CAESARS

At Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.

  • Our Mission: Create the Extraordinary

  • Our Vision: We create spectacular worlds that immerse inspire and connect you. We dont perform magic; we create it with excellence.

  • Our Values: Blaze the Trail Together We Win All-In on Service

Our corporate social responsibility framework People Planet Play represents our continuous dedication to enhancing economic development uplifting the wellbeing of our Team Members and their families and making positive contributions to the communities we operate in.

JOB SUMMARY

The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties

HOW YOU WILL CREATE THE EXTRAORDINARY

  • Act as a project owner for assigned marketing jobs:

    • Manage project lifecycle from ideation to deployment in a timely manner

    • Initiate and expedite workflow process through Salesforce marketing process tool

    • Ensure expenses for the event are within budget and strategic initiatives

    • Set up guests criteria and offer values with manager/director guidance and can adjust templates based on their direction

    • Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved

    • Tracking inputs and feedback from other marketing functions on calendar plans

    • Manage post event follow ups and reconcile expenses

    • Make improvements to templates and processes and creates tools in support of business needs

  • Complete execution details for assigned marketing jobs:

    • Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership

    • Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution

    • Handle contracts with 3rd party vendors

    • Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external

  • Manage communication messaging:

    • Draft value proposition and compelling copy

    • Review provide critical creative feedback

    • Approve marketing material based on factual job details and basic creative guidance

    • Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment

  • Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:

    • Enterprise wide Property Events Team

    • Direct Mail Teams

    • Audit

    • Analytics

    • Property Senior Marketing Leaders

    • External Vendor Groups

    • Internal Service Groups

    • Studio

    • Brand

  • All other duties as assigned

WHAT YOU WILL NEED

  • Bachelors Degree in Marketing or related field preferred

  • One-year previous Marketing experience within the Casino industry preferred

  • Computer literate; experience working with Microsoft suite Adobe and Workfront products a plus.

  • Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment

  • Minimum 21 years of age

OTHER REQUIREMENTS

  • Excellent interpersonal communication team building and problem-solving skills are required

  • Strong organizational skills and attention to detail

  • Understanding of business acumen necessary to troubleshoot and solve problems with moderate guidance from supervisor

  • Demonstrated ability to multi-task and prioritize activities

  • Must successfully be able to present a vision and create advocates

  • Ability to be vocal with ideas and not afraid to present challenges to property partners senior team and their peer set

  • Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business

TOGETHER WE WIN

We believe in delivering family-style servicean approach that fosters warmth connection and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family creating a welcoming environment built on respect teamwork and personalized attention. Whether assisting customers or collaborating with coworkers we prioritize service that is thoughtful supportive and rooted in genuine relationships

DISCLAIMER

This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a persons race color creed religion national origin sex marital status disability status with regard to public assistance age sexual or affectional orientation gender identity familial status ancestry local human rights commission activity citizenship genetic information protected veteran or military status or any other protected class.




Required Experience:

IC

DescriptionWE ARE CAESARSAt Caesars Entertainment our Mission Vision & Values reflect our unique purpose providing people with possibilities and places to have fun. Our Mission Vision & Values represent a unifying and inspiring way forward and all Team Members are expected to uphold them.Our Mission...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • HTML5
  • MailChimp
  • Marketing Automation
  • Salesforce Marketing Cloud
  • HubSpot
  • Responsys
  • Email Marketing
  • Social Media Management

About Company

Company Logo

At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more

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