Senior Director, Retention & Acquisition

How youll have an impact at Paulas Choice:

Paulas Choice is a global skincare leader redefining beauty through science-backed products and a customer-first approach. We are seeking a Senior Director of Retention & Acquisition to own and evolve our end-to-end customer growth strategy across omni-channel touchpoints including direct-to-consumer (DTC) marketplace and wholesale partners.

This role goes beyond a traditional split of acquisition and retentionit requires a holistic view of the customer journey from first touchpoint to long-term loyalty across the U.S. Canada and Australia. You will act as a strategic architect of growth combining vision execution and leadership to deliver measurable outcomes.

This is a unique opportunity for a data-driven entrepreneurial leader to diagnose business challenges identify high-leverage opportunities and unlock the next phase of growth. Youll be accountable for revenue acceleration customer lifetime value and market expansion while leading a high-performing team and driving a culture of ownership experimentation and results.

As a Senior Director of Retention & Acquisition a typical day might include a mix of the following:

• Own the full customer lifecycle: Develop integrated strategies across DTC marketplace and wholesale channels to attract convert and retain high-value customers.
• Customer acquisition: Scale paid media budgets across diverse channels (search social affiliate TV audio OOH) while optimizing CAC and contribution margin across all sales channels.
• Retention & loyalty: Advance lifecycle marketing through segmentation automation and loyalty programming to deepen engagement increase repeat purchase rates and maximize CLV.
• Marketplace & wholesale growth: Partner with marketplace platforms (e.g. Amazon) and wholesale accounts to optimize acquisition retention and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
• Diagnose & unlock growth: Analyze funnel friction points marketing performance and customer behavior across channels to surface challenges and opportunitiesthen design and execute strategies to accelerate profitable growth.
• Market expansion: Identify and activate growth levers in the U.S. and other priority regions tailoring messaging media and product focus by market and channel.
• Elevate personalization: Partner with CRM and product teams to deliver personalized journeys that connect acquisition with retention ensuring seamless customer experiences across DTC marketplace and wholesale.
• Cross-functional collaboration: Partner with Creative Brand Merchandising Analytics and Finance to co-own revenue-driving strategies product prioritization and GTM planning.
• Bridge digital and physical: Develop strategies that connect online and offline experiences including driving foot traffic supporting store launches and optimizing omni-channel conversion.
• Executive leadership: Act as a thought partner to the C-Suite shaping growth vision aligning cross-functional priorities and presenting clear business cases to senior leadership.
• Innovation & experimentation: Champion a test-and-learn culture leveraging data technology and emerging channels to stay ahead of market trends.

The Details:

• Location: We are based in Seattle WA. Local candidates are preferred for in-person collaboration.
• Hours: Typical PST business hours with flexibility required.
• Physical requirements: Ability to handle long periods of both sitting & screen time.
• Travel requirements: 3-5%

What youll bring to the table:

• 15 years of progressive growth and marketing experience ideally with omni-channel consumer brands in high-growth environments.
• Proven ability to lead and inspire performance-driven teams across acquisition lifecycle marketplace and performance marketing.
• Deep understanding of full-funnel marketing customer segmentation and lifecycle optimization across multiple channels.
• Strong track record of scaling paid media budgets and optimizing retention programs to drive CLV.
• Experience expanding brands in NAM/AU markets with a playbook for localizing strategy and scaling impact across DTC marketplace and wholesale.
• Exceptional fluency with martech and measurement tools (GA4 Segment Klaviyo Looker Power BI).
• Confident communicator who distills complex data into clear narratives and business cases for senior leadership.
• Passion for innovation test-and-learn culture and accountability to results.

Approximate Salary Range Based on Experience and Location:

$215000 - $230000 USD/annually

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