Head of Strategic Marketing
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Yearly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Role & impact
As Head of Strategic Marketing you will shape the next chapter of Evaneos growth story. Your mission Identify validate and develop the most promising traveler segments and travel offers to guide where we invest and where we wont over the next 1 to 3 years.
This is a hands-on strategic and impact-driven role. From insight to action youll lead the full journey: market and traveler research testable hypotheses cross-functional pilots offer and product evolution performance monitoring and continuous iteration. Your success will directly shape Evaneos future direction and impact the way thousands of travelers experience local meaningful travel.
The Strategic Marketing team
Reporting to Romain our Executive Member in charge of Strategic Development Product & Innovation you will join and lead the Strategic Marketing team. Currently composed of one Category Project Manager the team is expected to grow with two new hires in 2026.
You will also collaborate closely with:
Product Management Product Design & Data Product
Offer Supply teams
Brand Growth and International Marketing teams
Innovation AI and Strategic Incubation teams
Your role as Head of Strategic Marketing
As youll see just below this role isnt about performance marketing communication or advisory strategy. Its about leading from insight to execution turning understanding into bold choices real-world tests and measurable business impact in close collaboration with cross-functional teams.
Traveler segmentation & opportunity framing
Identify and prioritize high-potential traveler segments based on needs motivations and value potential.
Monitor emerging behaviors market trends and competitive dynamics to shape bold testable hypotheses about where Evaneos should grow and where we shouldnt.
Validation performance tracking & strategic recommendations
Design and run quantitative analyses (performance data funnel metrics surveys) lead qualitative research (traveler interviews user research agency feedback field insights)
Combine internal data benchmarks and real-world tests to validate or discard opportunities
Translate insights into clear actionable recommendations and business cases that guide strategic and operational decisions
Offer strategy & cross-functional execution
Define who were targeting the needs were addressing and why it matters with sharp positioning and value propositions for each key offer or collection.
Work closely with Offer Supply and Product teams to translate strategic choices into concrete evolutions
Build and lead 360 action plans across Product Offer Supply Marketing and Innovation ensuring clarity on goals KPIs milestones and ownership.
Act as the owner of each plan accountable for progress delivery and results over time and adjust direction based on performance learnings and feedback.
Impact tracking & iteration
Monitor and own outcomes of each initiative over time - and not just at launch using relevant business performance usage and value KPIs
Make informed strategic calls based on results and learnings: scale refine pause or stop
Document and capitalize on learnings to fuel continuous improvement and future strategic bets.
Team leadership & collaboration
Guide support and grow the Strategic Marketing team through clear objectives and motivating priorities while fostering a culture of performance learning and continuous improvement.
Act as a trusted strategic and operational partner to cross-functional teams and collaborate closely with the Innovation & Incubation teams to explore and shape the next big ideas.
Why join us
Shape Evaneos growth priorities: You identify validate and lead a strategic roadmap that directly influences where we grow how we grow and what we offer next thanks to bold choices.
Own the full journey: From research to test decisions and performance you lead every stage not only strategy or ideas.
A strategic cross-functional role: As a key partner to Product Marketing Innovation and the Executive team you help align vision action and long-term impact across the company.
Whats in it for you
La Voyagerie Our bright and vibrant HQ in the 9th arrondissement is more than an office: its a hub for inspiration creativity and daily interactions with others
Weekly remote flexibility Enjoy up to 2 teleworking days per week balancing focus time at home and collaborative moments at the office.
Travelling teleworking The flexibility to work from different countries or regions multiple times a year.
Travel budget Experience Evaneos services firsthand with dedicated travel perks.
Well-being activities Yoga meditation partially covered sports memberships throughGymlib music and board games groups.
Community & team events Cultural lunches after-works annual seminars weekly team meetings
And even more!
Salary range is80-86K including a 6K variable bonus.Transparent salary decisions based on clear benchmarks career progression frameworks and peer alignment to ensure fairness.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Le spécialiste du voyage sur mesure organisé par un·e expert·e local·e.✔️Itinéraires uniques et à la carte ✔️Séjours plus responsables ✔️Devis en ligne
