SEO Specialist

London - UK

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

The SEO Specialist will provide research implementation campaign management and reporting on client campaigns. They plan consult on and implement SEO best practice for a range of clients throughout Europe. Furthermore they stay up to date on the latest search engine updates and apply knowledge and experience of marketing strategy and search engine marketing concepts. The SEO Specialist will ensure client programs are managed to specific performance goals and KPIs while providing recommendations for strategic growth opportunities within organic search.

The key objectives of the role:

Oversee internet marketing activities focused on developing and executing search engine optimisation strategies and performance analysis

Manage campaign strategies for clients while working with management and team members.

Position Accountabilities:

1. Planning and Management of Client Campaigns

Develop SEO goals based on the clients KPIs and objectives.

Perform research to gain a better understanding of target audience brand category and competitive landscape.

Keyword research to generate relevant keyword lists for new and existing programs.

Carry out full technical SEO audits as required with recommendations for programs including:

URL structure
Schema Markup
Navigation Structure
Canonicalization Issues
Contextual links
HTML & XML sitemaps
Title Header Image Keyword and Description Tags
Social SEO recommendations

Enhance on-page optimization of pages based on keyword research and program goals as well as off-page tactics including article syndication with respect to domain authority enhancement.

Report on project status to Account Manager and client team.

Support account team on client calls with technical campaign information.

Present audit and SEO performance reports to clients and account managers

2. Optimization

Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.

Suggest content improvements with a view to improving organic traction.

Keyword expansion including target and/or negative keywords where applicable.

3. Analysis

Monitor key metrics using analytics tools (e.g. Google Analytics) to assess opportunities and issues.

4. Industry Knowledge

Keep updated on search marketing industry by researching networking reading blogs forums and new sources.

Share knowledge of SEO practices and provide a point of view on emerging developments and industry enhancements.

Demonstrate knowledge of SEO tools (e.g. Google Analytics Google Webmaster tools Bright Edge SEOMOZ tools Advanced Web Ranking etc.)

Preferred Requirements:

Minimum of 2-3 years of online marketing experience preferably in an agency environment

In-depth understanding of the search engine ranking process

Basic knowledge of HTML PHP CSS and web standards. knowledge is a plus

Deep experience in keyword research

An understanding of LLM functioning and optimisation tactics

Proven track record of improving search rankings through application of SEO best practice

Experience of writing and evaluating copy for SEO purposes

Demonstrated knowledge of SEO tools (e.g. Google Analytics Google Webmaster tools Bright Edge SEOMOZ tools Advanced Web Ranking etc).

French and/or German language would be a plus.

What Youll Get

Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards 2024)
Collaborative Culture: Be part of a global organization that values enthusiasm execution curiosity and courage.
A supportive collaborative and dynamic work environment with a strong team culture.
Twice-yearly social events conceived and planned collaboratively by the team.
Competitive Benefits: Competitive salary and comprehensive private health insurance.25 days of annual leave wellness initiatives and parental leave. Pension scheme. Opportunities for continued learning and professional development.

Who We Are

Required Experience: