Digital Content Creator Social Media Manager Freelance Part-time

The ideal candidate has a deep understanding of e-commerce in the fashion and jewelry sectors knows how to captivate an audience with high-quality visual and editorial content and is driven to build an engaged and loyal community.

• Language requirement: Fluency in German is mandatory with sufficient English speaking abilities to be able to communicate with our team

A portfolio or examples of past work are required

2-3 time a week & Fully remote

1. Content Strategy & Branding

• Develop a consistent editorial line aligned with MYKAs brand (aesthetic tone values)
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• Define key content themes: product features behind-the-scenes customer reviews lifestyle inspiration storytelling
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• Propose an organic growth strategy:
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• Editorial calendar
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• Posting frequency
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• Optimal formats depending on goals (reach engagement conversions)
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2. Visual Content Creation

• Create professional engaging visuals tailored for social media:
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• Stylized product photography
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• Short videos (Reels Stories TikTok-style) showing the jewelry being worn in detail or within a branded context
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• Informative carousels and simple animations
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• Proficient in tools such as Canva CapCut Lightroom Premiere Pro or similar
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3. Copywriting & Publishing

• Write engaging captions tailored to the audience (storytelling lifestyle engagement)
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• Include relevant hashtags and calls to action (CTAs)
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• Schedule posts using Meta Business Suite or similar tools (Later Buffer etc.)
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4. Performance Monitoring & Community Management

• Track and analyze key performance indicators (reach engagement rate saves clicks follower growth etc.)
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• Provide regular performance reports with analysis and recommendations
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• Actively manage comments DMs and tagged content to boost engagement and maintain brand voice
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• Respond to community questions messages and comments in a timely professional and friendly manner
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Identify and flag user-generated content (UGC) relevant feedback or customer concerns to the team

Requirements:

• A portfolio or examples of past work are required
• Minimum 3 years of experience in digital content creation and social media management
• Mastery of Instagram formats (Reels Stories Carousels etc.) and a solid grasp of platform algorithms
• Strong aesthetic sense and affinity with fashion jewelry luxury or handcrafted products
• Creative autonomous meticulous and well-organized
• Proficient with Canva CapCut Adobe Suite or any other visual content creation tools