CRM Manager

The Mill Adventure is a scale-up with the ultimate mission of building awesome products that will change the way the iGaming industry operates. We started our journey in 2019 with the vision of building a technology-driven organisation and creating a team consisting of the best of the best specialists in their respective fields.

Today we provide a complete gaming platform including licences and operations for rapid deployment and success in iGaming. Our team of 130 technology and iGaming experts is guided by a passion for invention operational excellence and commitment to improving the inefficient.

We trust and value our team and strive to accommodate the right working conditions for each individual in remote office-based or mixed models. We see the strength in being different and embracing the cultural diversity existing in our group.

As our player base grows were looking for a CRM Manager to lead lifecycle marketing efforts across both this role you will take full ownership of all CRM initiatives from campaign planning to execution and performance analysis with a strong focus on engagement retention and loyalty. This is a hands-on execution-driven role working closely with other team to build smart data-informed player and communication strategies.

Tasks

In this role you will be responsible to:

• Take end-to-end ownership of CRM strategy and campaign execution across both brands ensuring consistent quality timely delivery and alignment with brand tone
• Plan build and optimize multi-channel campaigns (email onsite push) with strong attention to structure clarity and relevance.
• Develop CRM strategies focused on automation personalization and operational efficiency.
• Own and refine each brands tone of voice based on market-specific player preferences
• Analyze campaign performance customer behavior and KPIs to iterate and improve
• Ensure each campaigns design content and terms are structured clearly and accurately
• Align closely with other teams to ensure cohesive messaging
• Coordinate loyalty and retention communications ensuring brand-appropriate strategies
• Ensure compliance and regulatory standards are embedded in workflows and communications
• Collaborate with Responsible Gaming Compliance Customer Support and other teams when relevant.

Requirements

• Experience managing CRM in the online casino or iGaming industry
• A proven record of delivering automated and ad hoc campaigns with precision and consistency
• Strong analytical thinking and the ability to turn data into actionable strategies
• Excellent attention to detail both in written content and operational execution
• Solid understanding of customer segmentation lifecycle strategy and retention KPIs
• Hands-on experience with CRM platforms and campaign management tools
• A collaborative mindset able to work across multiple functions and remote teams
• A high standard for content quality and clarity you care about what players see
• Excellent written and spoken English

Benefits

• A lean focused company offering a flexible working environment
• The opportunity to work with and learn form a highly skilled talented team
• A great company culture where accountability is innate transparency is key and competency is virtue
• Being part of a small tight knit caring community
• Work equipment of your choice
• Private health insurance
• Learning budget
• Parking/transport or co-working allowance
• Company wide and team based get togethers