Plan setup manage & optimize campaigns across DSPs (DV360 MediaMath and Teads Ad Manager) and manage daily in-console monitoring of campaign pacing and performance against agreed KPIs.
Campaigns to be monitored and optimized frequently to achieve KPI goals.
Contribute to clients business growth by identifying new opportunities through deep analysis of reporting and data
Responsible for day-to-day operations of the operations team and take ownership of pre-campaign to post-campaign requirements.
Generate meaningful insights for post-campaign reporting.
Build a good rapport with the client servicing team and provide seamless support with campaign briefs strategy setup optimization reporting & invoicing.
Support and oversee campaign QA process for peer team members.
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Required Skills:
3 to 5 years of experience in managing digital display campaigns understanding general planning/buying processes and media language/operations
Experience with DSP platforms (self-managed) DV360 MediaMath and others.
DCM and Sizmek ad server execution experience
Tactical execution experience CTV Native Proximity targeting Prospecting & Remarketing PMP executions Video SSP direct deals.
Understanding of ad-server or ad-operations technologies (e.g. Doubleclick)
Ability to interpret campaign performance with regards to programmatic variables Geo device demos behavioral creative targeting layers