Content Writer Role
Job Description
Were looking for a creative and data-driven Content Marketer to join our team in
Bangalore! Youll play a critical role in crafting and executing content strategies that drive
brand awareness educate startup founders and position as a leader in HR and
payroll automation.
As a Content Marketer youll work closely with our marketing and product teams to create
engaging value-driven content that resonates with our target audiencestartup founders
and finance professionals. From blog posts to email campaigns social media and landing
pages your work will help shape our voice and communicate the benefits of our platform.
Key Responsibilities
Content Strategy: Develop and execute a comprehensive content strategy aligned
with the companys marketing goals.
Content Creation: Write and edit high-quality content including blog posts landing
pages case studies white papers social media content and email newsletters.
SEO Optimization: Use SEO best practices to optimize content and increase organic
traffic.
Campaigns: Collaborate with the marketing team to create content for demand
generation campaigns email marketing and social media.
Product Messaging: Translate technical product features into compelling easy-to-
understand content for our target audience.
Data-Driven Decisions: Track content performance metrics and iterate based on
insights.
Collaborations: Work with internal teams and external influencers to develop case
studies and guest blog posts.
Requirements
Freshers welcome (with demonstrated writing experience either through personal
blogs articles or published content).
Strong writing and editing skills with a knack for storytelling and content curation.
Basic understanding of SEO practices and keyword research.
Familiarity with content management systems like WordPress.
Creative mindset with the ability to craft narratives that resonate with tech and
startup audiences.
Organizational skills to manage multiple content projects and deadlines.
Content Strategy: Develop and execute a comprehensive content strategy aligned with the companys marketing goals. Content Creation: Write and edit high-quality content including blog posts landing pages case studies white papers social media content and email newsletters. SEO Optimization: Use SEO best practices to optimize content and increase organic traffic. Campaigns: Collaborate with the marketing team to create content for demand generation campaigns email marketing and social media. Product Messaging: Translate technical product features into compelling easy-to- understand content for our target audience. Data-Driven Decisions: Track content performance metrics and iterate based on insights. Collaborations: Work with internal teams and external influencers to develop case studies and guest blog posts.