Regional Marketing Manager

Regional Brand Leadership

Own and drive regional brand strategies aligned with company vision and growth objectives.

Translate global/regional brand strategies into locally relevant market plans.

Lead portfolio performance reviews and recommend corrective actions.

Stakeholder Management & Influence

Act as the primary marketing partner to Sales Finance Supply Chain and Senior Leadership across regions.

Build strong trusted relationships with local market teams distributors and prodcution partners.

Lead alignment across markets in a matrix structure without direct authority.

Manage senior external stakeholders including creative media digital and research agencies.

Influence investment decisions through strong business cases and data-driven recommendations.

Consumer & Market Insights

Champion consumer-centric thinking across all markets.

Leverage market data research and analytics to identify growth opportunities.

Drive insight-led innovation renovation and activation initiatives.

Integrated Marketing Execution

Lead the development and execution of ATL BTL digital and experiential campaigns.

Ensure excellence in creative quality media efficiency and in-market execution.

Drive best-practice sharing and capability building across markets.

Commercial & Trade Partnership

Partner closely with Sales leadership to deliver joint business plans.

Develop trade marketing strategies that drive distribution visibility and conversion.

Support launches promotional calendars and route-to-market initiatives.

Financial & Performance Management

Own the regional marketing budget and ensure disciplined investment management.

Track performance evaluate ROI and optimize spend across markets.

Prepare high-quality reviews dashboards and presentations for executive leadership

Requirements

Experience & Background

Bachelors degree in Marketing Business or related field (MBA preferred).

710 years of progressive marketing experience within top-tier FMCG companies.

Strong experience managing regional or multi-country portfolios.

Exposure to emerging and African markets is highly desirable.

Beverage category experience is a strong plus.

Capabilities & Competencies

Proven ability to lead through influence in complex matrix organizations.

Strong stakeholder management and relationship-building at senior levels.

Strategic thinker with strong execution discipline.

Highly analytical with strong business acumen.

Excellent communication storytelling and presentation skills.

Comfortable operating in fast-paced performance-driven environments.