Marketing Events Yield Manager
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Job Location:
Las Vegas, NV - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY:
Reporting to the VP of Marketing Strategy were seeking a datadriven highly structured manager to own yield pacing and inventory optimization for all Las Vegas region casino marketing eventsspanning marquee events small concerts and targeted property activations. This role will translate insights from our analytics and marketing teams into realtime pacing decisions and inventory actions that maximize profitability. Youll deliver daily support to the VP of Marketing and produce weekly and ad hoc executive updates that clearly communicate performance risk and actions in partnership with Casino Marketing leaders. This position is located in Las Vegas.
KEY JOB FUNCTIONS:
- Own event yield and inventory by allocating holding and releasing inventory for all Las Vegas marketing offersincluding events seats and offersto maximize profit and guest value.
- Monitor and report offer and event pacing against targets across email and direct mail drops adjusting strategies and criteria as data evolves and as directed by the VP of Marketing.
- Produce weekly demand and attendance forecasts along with pacing reports continuously improving forecast accuracy while providing actionable recommendations.
- Consistently monitor demand using reports dashboards and competitor insights to ensure events and offers align with the reinvestment strategy set by the VP of Marketing and with Casino Marketing leadership goals.
- Align offer pacing with email and direct mail calendars tracking cadence against plan and adjusting for demand shifts as needed.
- Lead weekly bi-monthly and monthly meetings with partners to ensure flawless execution and clarity on actionable items.
- Track all actionable items and assigned tasks to ensure workflows progress on schedule and meet deadlines.
- Standardize SOPs for pacing checks inventory releases and escalation paths to create consistency and efficiency.
- Partner with analytics to automate dashboards and data pipelines reducing manual effort and minimizing errors.
- Research and implement new offer pacing processes and build automated reporting where possible to improve efficiency.
- Keep leadership informed of conflicts decisions and risks while maintaining clear visualizations and commentary that enable fast decision-making.
- Anticipate market demand shifts pivot strategies quickly and communicate changes to stakeholders in a timely manner.
- Develop and maintain strong relationships with leaders partners counterparts and team members across the organization.
- Share and absorb best practices across the Caesars portfolio of marketing teams to drive continuous improvement.
- Champion a culture of honesty integrity and responsible corporate behavior within the organization.
- Lead with positivity fostering teamwork employee morale and motivation through open communication.
EDUCATION and/or EXPERIENCE:
- Four years previous Marketing or Revenue Management experience within the Casino industry.
- Bachelors degree in Marketing Business Revenue Management Hospitality or equivalent work experience in a related field.
- Marketing Revenue Management Analytics or Casino Marketing experience preferred.
- Knowledge of casino marketing event inventory or revenue management is a plus.
- Must be able to organize and maintain a wide variety of activities in a multi-tasking fast paced format.
- Strong analytical skills; advanced Microsoft Excel (pivot tables lookup/index nested logic scenario modeling).
- Computer literate with software systems to include Excel Outlook Microsoft Office Sharepoint Big Query LMS Google.
- Must be able to analyze customer tracking reinvestment proforma postforma and expense sheets.
- Minimum 21 years of age.
QUALIFICATIONS:
- Bachelors degree in Marketing Business Revenue Management Hospitality or equivalent work experience in a related field.
- Strong analytical and project management skills; ability to prioritize and meet deadlines.
- Excellent interpersonal communication team building and problem solving skills are required.
- Advanced proficiency in Microsoft Excel; experience with BI tools and marketing platforms preferred.
- Strong attention to detail.
- Ability to make sound decisions.
- Demonstrated ability to multi-task and prioritize activities.
- Must possess a friendly attitude and enjoy interacting with internal and external customers.
- Must be flexible to work long hours when necessary.
- Willingness to work hard to learn from top marketers.
- Must present a well-groomed appearance that is business appropriate.
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business.
Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
