This role is based in our 5 Howick place office.
As the Marketing Operations & Projects Lead your role is crucial in ensuring that LIONS achieves brand business and product objectives and revenue targets.
This key objective is delivered predominantly through (i) the maintenance of a single workflow system across the marketing department (ii) resourcing across teams and (iii) marketing project management support across all LIONS pillars.
Success in the role is realised in achieving operational excellence across all Divisional pillars in enabling members of the marketing department and therefore the business to hit objectives.
Key accountabilities:
Operational excellence: Own and manage the single workflow system across the LIONS marketing department working to ensure consistent high levels of usage and efficiencies in its use through a weekly check of projects & tasks best practice and onboarding. Set clear KPIs to measure success leveraging the platforms intelligence to understand performance on our journey to excellence.
Operational excellence: Serve as the lynchpin between the LIONS marketing department building and managing best practice ways of working and connecting other teams that work with the department inclusive of Digital Marketing Studios Data & Insight.
Data management and contact strategy: Partner with marketing leadership to deliver a data management and contact strategy to ensure all data is well maintained and that engagement and customer satisfaction rates are high. Work closely with the data & insight team to ensure that prospect data management processes ladder into customer data management processes ensuring high levels of data quality. Enable the product marketing teams rigorous segmentation work connecting the strategy with a clear path to execution with the Digital Marketing team.
Data growth and TAM ownership: Own Total Addressable Market reporting providing regular updates on growth and working with the marketing department to ensure we deliver audience growth programmes as necessary.
Project management: Develop best practice guidance for all marketers in campaign project management. Work closely with the Marketing Projects Coordinator own and deliver go faster project initiatives supporting on achievement of business objectives keeping teams on track maintaining momentum and connecting teams to achieve collective goals.
Marketing department resourcing: Own marketing department resourcing spotting resource constraints early and addressing quickly and within budget to enable marketing programmes to run on time and on brief. This will include building and maintaining a freelancer database for use across the Marketing department.
Marketing effectiveness measurement and reporting. Support marketing effectiveness analysis and reporting including weekly updates back to business leadership quarterly deep-dives and ad-hoc campaign reporting as necessary.
This list is not exhaustive and there may be other activities you are required to deliver.
Qualifications :
Key competencies:
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
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Remote Work :
No
Employment Type :
Full-time
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