To project the image and style of the brand by creating and maintaining visual displays for store windows.
In order to engage customers and help stimulate sales activity it is imperative to create and maintain a compelling presentation of merchandise ensuring that the image and style of the company is projected at all times.
Key Challenges:
-Expertise with graphic design software like Photoshop Coral Draw Illustrator Indesign etc.
-Knack/eye for design.
-Negotiation skills to secure quality products from vendors.
-Ability to work in a high pressure environment.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | VM Creatives for Brand | -Responsible for designing window displays for EBOs B&S stores. -Responsible for prop development for EBOs B&S stores. -Support in store designs (trial room artworks shield artworks etc.) for specific stores. -Create artworks for offer communications on basis of inputs (stores offer dates etc.) from Operations team. -Support in designing planograms for stores. -Prepare adaptations of window displays. |
| KRA2 | Negotiations with Vendors | -Acquire and compare quotations from vendors to ensure procurement of quality products at the least possible price. -Get dockets for creative purchases. |
| KRA3 | Secondary research | -On the basis of concepts from the Design team conduct secondary research into international brands using online resources (style sites etc.). -Conduct market visits (malls retail stores etc.) to observe language communicated by competitors in visual displays. |
| KRA4 | Seasonal visuals | -Receive seasonal visuals from Marketing post photoshoots and develop adaptations of same for Retail. -Communicate guidelines for seasonal visuals to Retail. |
| KRA5 | Updating the VM Manual | -Collate data and regularly update VM Manual for façades and window displays of stores. |
| KRA6 | Feedback | -Provide regular and constructive feedback to stores on their displays to ensure they are in line with concept. |
Required Experience:
Manager
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.