Channel Marketing Specialist

Western Digital

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profile Job Location:

Beijing - China

profile Monthly Salary: Not Disclosed
Posted on: 2 hours ago
Vacancies: 1 Vacancy

Job Summary

Channel Marketing Specialist 

1. Marketing Strategy & Planning (Execution-Focused)

  • Support execution of annual and quarterly marketing plans aligned with business and product priorities
  • Assist go-to-market activities across eCommerce Channel and Enterprise / NAS segments
  • Collect and consolidate market customer and competitor information to support tactical decisions

2. Campaign & Project Execution

  • Execute online and offline marketing campaigns including channel events customer seminars and industry exhibitions
  • Manage assigned projects with clear timelines defined deliverables and budget control
  • Coordinate with internal stakeholders and external vendors to ensure smooth execution

3. Channel & eCommerce Marketing Support

  • Support channel marketing programs partner enablement activities and training sessions
  • Execute eCommerce promotions on key platforms ( Tmall) including 618 Double 11 and Double 12
  • Ensure correct and consistent use of marketing assets across channel and eCommerce platforms

4. Budget MDF & Performance Tracking

  • Support MDF application usage tracking and documentation
  • Track campaign performance metrics including reach engagement leads and ROI
  • Prepare post-campaign summaries and execution reports

5. Cross-functional Collaboration & Operations

  • Act as day-to-day marketing contact for Sales Channel and Product teams
  • Support internal processes approvals vendor coordination and asset management
  • Complete other assigned marketing-related tasks

Qualifications :

  • Bachelors degree in Mass Communication Marketing or related course
  • With5 years experience or exposure in marketing
  • Above average oral and written communication skills
  • Strong project/time management skills
  • Attentive to details
  • Team player

Additional Information :

Western Digital thrives on the power and potential of diversity. As a global company we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees our company our customers and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at  to advise us of your accommodation your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests please report it immediately to Western Digital Ethics Helpline or email .


Remote Work :

No


Employment Type :

Full-time

Channel Marketing Specialist 1. Marketing Strategy & Planning (Execution-Focused)Support execution of annual and quarterly marketing plans aligned with business and product prioritiesAssist go-to-market activities across eCommerce Channel and Enterprise / NAS segmentsCollect and consolidate market c...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • HTML5
  • MailChimp
  • Marketing Automation
  • Salesforce Marketing Cloud
  • HubSpot
  • Responsys
  • Email Marketing
  • Social Media Management

About Company

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At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible. At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For ... View more

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