Area Finding Manager | Missionary Department | Salt Lake City, UT

This position is central to the missionaries role to Invite others to come unto Christ by helping them receive the restored gospel through faith in Jesus Christ and His Atonement repentance baptism receiving the gift of the Holy Ghost and enduring to the end. This role has the responsibility to partner with the global church areas to find ways to increase the number of prepared people for missionaries to teach through all finding sources including social media. This includes a focus on helping new people being taught attend sacrament meeting the first week they are taught. The incumbent supports the area mission specialist in all finding strategies for areas and missions and supports missions with paid advertising by establishing best practices for ad creation contacting of referrals referral management and organic social media efforts. The team tests creates implements monitors and problem solves on ads and advertising strategies and ensures effective cost use of funds. This role is a professional level that requires expertise in Meta products and services as well general knowledge for digital marketing and landing page conversion. This role indirectly manages the work of other employees to accomplish these tasks.

This employment is a regular full-time two-year fixed term with opportunities to extend up to five years and potentially converting into a permanent position.

• 30% - Increase the number of new people attend sacrament meeting before or during the first week they are taught from all finding sources.
  • Partner with the AMS to emphasize first week sacrament attendance with area and mission leaders.
  • Ensure all Finding Support Center members emphasize first week sacrament attendance in interactions with referral secretaries and social media leaders.
  • Review data on results of efforts to increase the number of new people attending sacrament meeting the first week and resulting baptisms. Partner with the AMS to make adjustments to efforts based on results.
  • Problem-solve to help area and mission leaders increase effectiveness of all finding efforts.
• 30% - Responsible for creating and publishing paid digital marketing campaigns each week that are carried out in different countries and cultures around the world.
  • Manage and allocate a multi-million dollar monthly budget for digital marketing campaigns that achieves departmental objectives
  • Increase the number of people baptized each year with a higher percentage of those found being baptized. Contribute to thousands or tens of thousands of total baptisms.
  • Train Finding Support Center (FSC) members on best practices for social media paid and organic advertising.
  • Manage the cost per lead of ads and ensure funds are used effectively.
  • Track ad metrics to understand ad effectiveness and prompt changes.
  • Problem solve when ads are not efficiently generating leads.
  • Coach and provide feedback to Finding Support Center (FSC) staff to use current strategy/methodology.
  • Ensure FSC staff is running ads effectively keeping the cost below the established threshold.
  • Ensure FSC staff maintains strong relationship with missions.
  • Support the manager of worldwide finding and the world-wide strategy for finding people to teach and other Missionary Department initiatives.
• 30% - Oversee create and run ongoing tests and learn area culture to continue to fill the pipeline with new ideas and stay abreast of evolving social media algorithm strategies.
  • Review data daily to monitor performance of referrals costs and quality so adjustments can be made to optimize results.
  • Identifying new concepts through media technology and Area personnel (Ecclesiastical leadership staff missionaries)
  • Track social media algorithm changes to get more leads per ad or prompt creation of new ad.
  • Perform ad hoc test on new creative strategies and evaluate effectiveness. Social media algorithm is complex and testing and problem solving may last weeks to create an effective ad.
• 10% - Work in conjunction and maintain relationships with product managers area mission specialists directors missionaries mission leaders and general authorities.
  • Create and adapt programs media and technology solutions to a world-wide audience.
  • Ensure ads are meeting the plans and goals of the area presidencies.
  • Communicate updates on ad effectiveness and future plans.
  • Work with product managers on prioritization product plan/forecasting and financial forecasting.
  • Collaborate with product managers using product/project management tools.
  • Administer and approve product change controls.

• Bachelors degree in marketing international business business or related field

  Or

• 7 years of experience in marketing advertising social media or other related field or an equivalent combination of education and experience.
• Experience in training and social media marketing
• Requires expertise in product technology service strategy and business complexities.
• Must have exceptional professional skills and experience with a proven track record of completing complex projects requiring multilateral support and coordination oftentimes in different languages and cultures.
• Multilingual required.
• Have experience in making data-driven decisions where multiple stake holders are involved.
• Demonstrate a bias toward action and results and performs work with a high degree of latitude.
• Highly skilled in the use of standard desktop software such as MS Word PowerPoint and Excel (programming ability a plus)
• Interpersonal Skills:
  • Developed communication and diplomacy skills used to persuade influence and collaborate with others including colleagues in other areas/departments and external customers/agencies.
  • Demonstrate ability to work as a team with people from different backgrounds.
  • Must possess previous experience leading work teams

Preferred:

• Masters degree in marketing international business business or related field
• International or strategy work experience with demonstrable results