To deliver design edge in congruence with the brand design strategy maintaining international standards competitive edge and ensuring adherence to the brand design calendar.
The entry of international brands in the Indian apparel market has tremendously increased the competition for all MFL brands. To keep up the competitive edge there is a need for the design team to constantly innovate and create concepts and range which can bring excitement to the customers. The design team needs to work on well rounded concept development in line with trends and brand brief and provide cutting edge merchandize for retail as well as non-retail channels. The approach to develop collection should have ample scope for commercial success. An emphasis needs to be given to Product presentation and packaging as per the defined International benchmarks.
Key Challenges:
-Approach to developing collection to have ample scope for commercial success.
-Product presentation and packaging as per the defined International benchmarks.
-Superior control on work processes & enabling quicker controls for reviewing and changing with lateral thinking.
-Foray of large no. Of international brands into the Indian market creating a need to have an edge over the competitors by having superior and innovative design capabilities.
-Creative superiority in the concept and range building to bring continuous excitement.
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Create seasonal concepts and designs | -Interact with Designer Brand Designer for the inputs on the new seasonal collections and range planning. -Conduct seasonal market surveys to understand the competition trends and evolution of category in the market. -Develop concepts as per the guidelines of Brand designer and Presentation of concepts to obtain views and finalize the final range for the season. -Develop the seasons range presentation boards and samples with the help of sourcing and product teams and arrange to help organize the trade show. -Present influence sell at the trade shows to meet the business goals and also collect feedback on the line. |
| KRA2 | Finalization of Samples | -Make detailed indents for each sample with specs artworks colorways etc.; clearly defined -Handing over detailed DMH notes to sampling merchandiser -Approval of the final gold seals made by sampling merchandiser |
| KRA3 | Product/ Design Innovations | -Develop innovative garment designs fabrics styling fits etc. -Make PD briefs |
| KRA4 | Tech Packs | Ensure creation of quality tech packs and facilitate timely uploads on the PLM ; ensure handover to sourcing & product teams in line with the business process calendar; ensure data archiving trims files/CAD files and other historical data |
| KRA5 | Quality Sampling | Work closely with product and sourcing & mills to ensure quality sampling and in compliance with the timelines/ deliverables. Ensure integration of Fits/toiles etc. |
| KRA6 | Self Development | Ensure travel & visits to mills fairs; work in the market to understand emerging trends & consumer insights. Take initiatives to build technical faculty and work with category lead to create innovative product lines within the category |
Required Experience:
Manager
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