eCommerce Marketing Manager

Job Description

Are you interested in crafting the digital marketing journey to impact how the LEGO Group reaches more children through play

This role is responsible for leading data driven strategy in order to build the LEGO Brand presence across all sales channels. Through these responsibilities the role drives digital transformation across the BU and for the LEGO Group.

Core Responsibilities

• Oversee the development and execution of comprehensive digital marketing strategies and campaigns in B2B eCommerce channel.
• Develop and implement digital marketing strategies to enhance online visibility and brand engagement.
• Analyze digital marketing performance and provide insights for optimization and improvement.
• Collaborate with product and sales teams to align digital marketing efforts with overall business strategy of the LEGO Group.
• Develop budgets and allocate resources effectively for digital marketing initiatives.
• Designing high level strategy for B2B customer activity planning in collaboration with Brand Marketing Sales and Customers Services. Aligned to LEGO marketing priorities full shopper funnel consideration and retailer CRM capabilities.
• Drive Digital agenda within ecommerce identify the synergies between digital media and ecommerce ecosystem.
• Develop campaign strategies identifying and building custom audiences.
• Ensure best in class discoverability with B2B customers connecting the dots between paid and organic search.
• Development of strategies for eCommerce paid campaigns including developing roadmaps and plans to test.
• Provides performance analysis actionable insights and incorporates learnings into future campaign plans.
• Reporting and optimizing proposals across B2B partners.

Play your part in our team succeeding!

In our dynamic BU we are dedicated to drive growth and innovation in the B2B eCommerce landscape across Hungary Greece and Adriatics. Reporting directly to the B2B eCommerce channel lead you will play a pivotal role in translating our strategic vision into actionable marketing plans fostering strong partnerships with eCommerce customers and ensuring our products reach the market effectively.

Your efforts will directly contribute to achieving our targets and enhancing customer satisfaction while collaborating with cross-functional teams to deliver exceptional results. By using insights and data-driven strategies you will help shape the future of our eCommerce initiatives making a significant impact on our organizations overall success.

Do you have what it takes

• Bachelors degree or equivalent experience in Marketing are preferred
• 5 years of experience in digital marketing analytics eCommerce or related field from agency or premium consumer brand
• Experience in planning and evaluating performance driven campaigns
• Evaluating results across the whole shopper funnel (from awareness to conversion/retention)
• Deep understanding of digital channels measurement and ability to connect digital KPIs with overall marketing and business objectives
• Digital know-how (use of customer data able to extract insights of digital campaigns)
• Result oriented data based & insight driven
• Project management skills ability to work with external agency
• Strong communication and presentation skills
• Fluency in English

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.