Brand Director, East Brands (Tilray Beverages)

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Brand Director East Brands (Tilray Beverages)

(Atlanta GA/New York NY; on-site)

About Tilray Brands Inc.
Tilray Brands Inc. (Tilray) (Nasdaq: TLRY; TSX: TLRY) is a leading global lifestyle and consumer packaged goods company with operations in Canada the United States Europe Australia and Latin America that is leading as a transformative force at the nexus of cannabis beverage wellness and entertainment elevating lives through moments of connection. Tilrays mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy wellness and create memorable experiences. Tilrays unprecedented platform supports over 40 brands in over 20 countries including comprehensive cannabis offerings hemp-based foods and craft beverages.

Looking to develop your career at the forefront of a rapidly expanding industry

Job Summary:

Ready to make waves in the craft beer world Were looking for a dynamic and experienced Brand Director who will spearhead the development and execution of long-term brand and commercial strategies for a portfolio of iconic regional craft breweriesincluding SweetWater Brewing Montauk Brewing Terrapin Brewing Breckenridge Brewery Blue Point Brewing Atwater Brewery and Revolver Brewing. This role will manage a team of brand managers regional events/activation managers and collaborate closely with cross-functional teamsincluding centralized marketing functions finance operations and sales.

This role demands a strategic thinker with deep expertise in the 3-tier system and a proven track record in brand management. Youll be responsible for driving P&L performance crafting bold brand strategies and executing initiatives that accelerate high-growth brands while revitalizing iconic legacy names and keeping the craft spirit alive while evolving marketing efforts in a changing market.

The ideal candidate combines visionary leadership with hands-on execution blending creativity and analytical rigor to deliver measurable results. If you thrive on building brands that inspire while delivering to the bottom line we want to hear from you.

This role is open to candidates in Atlanta GA or New York NY (with travel to regional brewery locations).

Key Responsibilities:

Brand Strategy & Positioning
- Brand Plan Execution:Align marketing initiatives with strategic objectives ensuring consistent brand growth and profitability.
- Define brand architecture and keep messaging consistent across every pint post and party.
Marketing Leadership
- Lead a team of passionate marketers to deliver campaigns and programs that are high quality and consistent across every channel.
- Oversee creative development media planning and activations across digital social experiential and retail.
Portfolio Management
- Balance the unique personalities and various business lifecycles of our regional craft brands while finding smart ways to share resources and amplify impact.
- Spot opportunities for seasonal brews collaborations and limited releases that keep our brands engaged in the craft community.
Consumer Insights & Analytics
- Tap into data (pun intended) to guide strategy optimize spend and measure ROI.
- Stay ahead of trends consumer behaviors and where the industry is heading.
Cross-Functional Collaboration
- Partner with Sales Operations Tap Rooms and Finance to make sure marketing drives distribution and revenue.
- Work closely with brewery teams to keep things authentic and localbecause craft is all about community.

Qualifications:

10 years of progressive experience in brand marketing preferably in beverage CPG or lifestyle brands. Experience with the three-tier system strongly preferred.
Proven success managing multiple brands within a portfolio structure.
Excellent analytical and organizational skills
Self-starter with an ability to take brand objectives and strategic direction and develop a comprehensive strategic approach to achieve brand goals.
Ability to convey brand messages in an exciting and interactive manner outgoing organized professional with strong attention to detail flexible and able to adapt well to challenging and ever-changing situations high energy level and a get it done attitude.
Strong leadership and team development chops. Experience leading cross-functional teams to deliver integrated campaigns.
Expertise in integrated marketing digital strategy and experiential activations.
Exceptional problem-solving ability.
Proficient with MS Office Suite (Word Excel PPT).
Experience working with a budget and P&L.

What we Offer:

A chance to shape the future of craft beer working for a global premium lifestyle company with a house of brands & innovative products that inspire joy wellness and create memorable experiences.
Collaborative entrepreneurial environment with room for innovation.

Total Rewards:

At Tilray Brands we recognize the importance of comprehensive total rewards. We provide:

PTO & Paid Personal Time Off
401K
Medical Dental Vision and Supplemental Insurances
Performance Based Incentives
Employee & Family Assistance Program
Growth and Internal Mobility Opportunities
Some pretty good beer!

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace. Tilray does not use artificial intelligence tools to screen assess or select applicants.

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings please advise when submitting your application.

Please note that Tilray does not authorize engage or sponsor any consultants agencies or organizations that seek certain personal or financial information from you (e.g. passwords login ids credit card information). Tilray does not charge any application processing or onboarding fee at any stage of the recruitment or hiring process.

Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries directly or indirectly will be considered Tilray Brands Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for engaged services to submit resumes.

Required Experience:

Director

Brand Director East Brands (Tilray Beverages)(Atlanta GA/New York NY; on-site)About Tilray Brands Inc.Tilray Brands Inc. (Tilray) (Nasdaq: TLRY; TSX: TLRY) is a leading global lifestyle and consumer packaged goods company with operations in Canada the United States Europe Australia and Latin Americ...