Global Leader, University Marketing and Campus Engagement, Amazon University Talent Acquisition

As a senior leader within Amazons University Talent Acquisition (AUTA) organization the Sr. Manager of University Marketing Outreach & Engagement will drive Amazons global school engagement and marketing strategy across hundreds of universities worldwide. This role is pivotal in shaping and elevating Amazons employer brand presence on campuses positioning the company as the employer of choice for top student talent while building strategic partnerships that influence future talent pipelines.

In this capacity the senior leader will directly lead a team of school outreach and marketing professionals while indirectly leading University Relations Leads (URLs) who manage key relationships with universities. The role includes overseeing the strategic direction and successful management of campus brand ambassadors and executive school captain programs. The leader will foster a culture of innovation and strategic thinking within the team and collaborate cross-functionally with program teams recruiting experience and digital marketing teams to ensure alignment and impact across the campus ecosystem. The leader will build messaging frameworks and collaborate with PR and legal teams for crisis communications and general communications ensuring recruiters are prepared to communicate swiftly clearly and effectively.

The senior leader will develop and lead a comprehensive recruitment marketing strategy that drives inquiry generation application growth and contributes to hiring outcomes in alignment with the Amazons brand on university campuses across the world. Leveraging market research demographic analysis and digital engagement data the Sr. Manager will identify growth opportunities and refine recruitment marketing strategies and experiences to maximize impact. A critical component of this role involves supporting recruiters in adopting and effectively translating data-driven insights into their daily engagement with prospective students ensuring seamless integration between marketing strategy and front line recruitment execution. The ideal candidate is a strategic thinker with a passion for culture an innovative mindset and the ability to translate complex ideas into compelling narratives and experiences that attract top student talent across the globe.

Key job responsibilities
Brand Strategy & Marketing Drive university outreach and marketing strategy aligned to Amazons student talent positioning ensuring brand consistency across all campus engagement channels Leverage data-driven insights to resonate with Generation Z and Alpha talent segments Position Amazon as employer of choice in emerging technology fields including Generative AI and robotics Monitor employer brand trends competitive landscape and talent market shifts

Strategic Partnerships & Engagement Build strategic partnerships with university leadership faculty and career services to influence curriculum and identify top talent Collaborate with senior leaders on academic partnerships and campus initiatives Develop data-sharing university partnership models to optimize engagement effectiveness

Program Development & Execution Oversee innovative campus programs including technical events case competitions and executive speaking engagements Design programs delivering meaningful experiences that drive talent attraction engagement and retention Align campus initiatives with business objectives and measurable results

Measurement & Marketing Optimization Develop metrics and analytics frameworks measuring school engagement effectiveness Optimize programs based on data-driven insights and ROI Allocate resources to maximize marketing campaign ROI


About the team
At Amazon University Talent Acquisition (AUTA) were revolutionizing how the worlds most innovative company attracts and develops its next generation of leaders. As Amazons early career pipeline we manage global university recruiting across internships full-time roles and apprenticeships through cutting-edge AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining an unwavering focus on finding the best talent driving innovation in candidate experience through personalized journeys and identifying emerging talent in fields like Generative AI and Robotics that will shape the worlds future.

- 10 years of professional non-internship marketing experience
- Bachelors degree in marketing communications business or equivalent

- Experience in digital media/marketing strategy data analysis analytics & visualization
- Masters degree or experience using data to influence business decisions
- Proven track record building and managing strategic partnerships with educational institutions

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140500/year in our lowest geographic market up to $232400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.