Vice President, Vaccines Consumer Team Lead

The US Vaccines Franchise consists of a sizeable portfolio of innovative products (5) that produce substantial public health impact by protecting millions of people every year from serious diseases such as RSV meningitis Covid and pneumococcal pneumonia.

The Vice President. Vaccines Consumer Team Lead reporting to the Vaccines Franchise Lead and sitting on the US Vaccines LT is a critical leadership role within the US Vaccines organization. This colleague will lead a team of Consumer Marketing Specialists responsible for driving consumer strategy and execution across the Franchise to achieve vaccine product business goals. As a part of the Vaccines LT this colleague will contribute to the strategic vision for the franchise and will work cross functionally with the Asset/Business leads as well as other Cross Functional leads across the organization (Chief Marketing Office Research and Insights Media Public Relations Finance Review Committee etc.)

The role will require the ability to identify and understand complex drivers of consumer behavior across many broad dimensions develop meaningful insights and create compelling strategies to influence consumer behavior. The ideal candidate will have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives.

The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. The Consumer Team Lead will lead the development and management for multiple consumer initiatives including but not limited to:
Drive traditional DTC marketing by partnering with the CMO to deliver impactful creative
Align with PCC for branded executions and expand collaboration on Pfizer branded and unbranded work in line with enterprise strategy.
Digital Branded and Unbranded Assets (Video Search email social display websites)
Digital Assets and Patient Education Material for Multicultural marketing
Retail/pharmacy shopper marketing targeting appropriate consumer segments
Budget/resource allocation management campaign impact/performance

ROLE RESPONSIBILITIES
Develop the overall Consumer strategy for Adult Teen and Pediatric consumer segments to strengthen and broaden appropriate vaccination
Provide recommendations on investment levels for promotional material development (AOR) and consumer media ($140M) in line with business priorities of the franchise.
Manage the consumer media plan by making new digital assets and enhancements & investment re-distribution recommendations (if necessary)
Partner with media team to ensure right Paid/Owned/Earned assets are being developed by AOR to drive in market success
Lead the execution of organizational plans to meet critical business planning deliverables including annual operating plan and annual consumer tactics
Member of the U.S. Vaccines Leadership Team; actively contributes to overall strategy for the franchise including accountability for the culture and environment
Leads and develops a team of high-performing engaged direct reports; proactively coaches for performance and career growth models simplicity and Pfizer values creates an environment with clear accountabilities and recognizes and rewards performance
Develop and maintain key partnerships in alignment with Pfizer Corporate Affairs colleagues as appropriate
Work with Primary Care Channels (CCG) team to ensure that in retail/pharmacy patient-facing pieces pull through consumer campaign/customer insights
Partner with Pfizer IIS to ensure that all retail consumer tactics are measurable to drive future channel investment decisions and continuous improvement of consumer assets
Partner with Global team as applicable for launch assets & asset positioning revisions to represent US DTC POV
Responsible for the management the Micro-Marketing consumer budget to optimize resource allocation in support of brand objectives
Collaborate and align with marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver business objectives
Conduct all responsibilities in accordance with Company policies with a strong adherence to our Values including compliance
Exhibit a high performance values driven approach to develop strategies identify opportunities and manage key issues to achieve revenue objectives

BASIC QUALIFICATIONS
Bachelors degree and 15 years of pharmaceutical experience required
10Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
Documented ability to effectively engage with stakeholders to drive behavior change
Proven market development customer experience and segmentation experience
Strong business acumen including demonstrated strategic marketing and analytical thinking skills
Strong project management coordination skills across large groups of cross-functional teams
Demonstrated ability to ideate on a strategy and then pull that through into successful execution
An absolute commitment to adherence to all applicable compliance rules and regulations
Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact

PREFERRED QUALIFICATIONS
Prior experience with the U.S. pharmaceutical marketplace preferred
Prior Vaccines experience helpful but not required
Retail marketing experience a plus but not required
Champion innovation seek learnings from other brands and other industries to innovate and enhance plans
Fosters a culture of collaboration and teamwork
Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.
Comfort with ambiguity and complex white space environments
Agile mindset; Track record of pushing boundaries and not accepting status quo finding ways to deliver in the face of accelerated deadlines

OTHER INFORMATION

• Last day to apply: 01/16/2026
• Locations: New York NY or Collegeville PA

Relocation assistance may be available based on business needs and/or eligibility.