Senior CRM Marketing Analyst

West Chester, OH - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Working at QVC Group means joining a live social shopping company with incredible teams ambitious projects and amazing careers. QVC Group Inc. is a Fortune 500 company with six leading retail brands - QVC HSN Ballard Designs Frontgate Garnet Hill and Grandin Road.

Your Opportunity Your Team

QVCs CRM Analyst supports results in achieving customer growth and retention leveraging various marketing channels (Direct Mail Email Mobile App and SMS). This position will help develop marketing plans that improve revenue conversions and enhance customer experience. You will also compile and analyze campaign performance data making performance improvement recommendations scheduling and segmenting marketing campaigns and work with others to deliver strategy!

Where Youll Work

This role is hybrid and will require you to be onsite at West Chester PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA DE and NJ. Relocation assistance is not available for this role.

What Youll Do

Partner with Senior Manager Marketing to meet customer performance objectives through CRM channels. Leverage marketing campaign performance and customer segmentation data to suggest ways to optimize through marketing channels such as Direct Mail Email Mobile App & SMS campaigns using innovative ideas to increase conversions and bring value from every customer
Measure the performance of CRM initiatives against key performance indicators (KPIs) to assess their success including managing standard KPI dashboards and analyzing ad hoc and testing results. Report on marketing performance based on our goals delivering insightful commentary to the broader team. Create and maintain reporting across platforms and brands
Participate in Quality Assurance (QA) and User Acceptance Testing (UAT) for minor and major technology builds; and support trouble shooting of issues that impact customer experience as needed
Contribute to an environment in which all team members are respected and included regardless of their individual differences and feel motivated to improve individual and work area contributions to achieve desired business results

What Youll Bring

Bachelors degree in math/statistics/engineering/marketing or related field or equivalent marketing experience
5 years of progressively responsible positions within the marketing department or supporting marketing through analytics / data
2 years of marketing segmentation experience
Basic SQL experience
Experience in the retail industry is a plus

Our Total Rewards package includes benefits youll love such as competitive compensation paid time off an employee assistance program parental leave paid volunteer hours and amazing company discounts! In our US market you can also expect health care benefits starting on day 1 401(k) and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.

If provided salary ranges are a general guideline only and actual salaries will vary and are based on factors such as a candidates qualifications skills experience and geographic location as well as business and market conditions.

Required Experience:

Senior IC