What The Role Is

Were looking for a strategic data-driven marketing leader to own and operate our Targeted Marketing Engine driving measurable growth across acquisition conversion retention and loyalty. This role sits at the intersection of digital marketing lifecycle strategy and analytics leveraging Customer Data Platform (CDP) CRM predictive modeling and AI-driven personalization to deliver industry-leading ROAS and CAC.

Youll transform insights into actionable strategies optimize paid media and orchestrate personalized journeys that maximize Lifetime Value (LTV) and revenue. This is a rare opportunity to build an end-to-end digital marketing strategy for a fast-growing brand and set the standard for the car wash category.

This is a high-ownership individual contributor role that operates through strong partnershipleveraging paid media and lifecycle agencies platform customer success teams and internal collaborators across analytics brand and marketing to drive scale and results.

This is truly a one-of-a-kind opportunity for a marketer to be the first in the car wash category to build out an end-to-end digital marketing strategy. Super Star has invested in a best-in-class engine that is ready for a true driver. This is one of those roles where you can have a massive impact on company results and create a marketing schema playbook that will continue to be in demand across industries for years to come. If youre a digital marketer ready to hit the gas with a fast-growing company this is an exceptional opportunity!

Preference will be given to Phoenix Arizona based candidates to work a hybrid schedule in our corporate support center. Strong candidates residing in CT/MT/PT will be considered for a fully remote opportunity requiring at least monthly travel to Phoenix.

What Youll Be Doing

(These responsibilities are to be performed with or without reasonable accommodation)

Targeting Engine Ownership & Activation

• Own and actively operate our Targeting Engine powered by our CDP spanning paid digital CRM lifecycle and other targeted marketing channels
• Translate data and predictive outputs into audience strategies offer frameworks journey design and channel prioritization
• Ensure insights are consistently applied across the full funnel: acquisition trial frequency conversion retention and loyalty
• Using our platforms and in partnership with platform partners drive personalization and relevance at scale through segmentation predictive modeling and AI-driven decisioning

Marketing Strategy Planning & Implementation

• Serve as the primary marketing strategist for data- and insight-led growth proactively identifying customer needs opportunities and gaps based on performance and behavioral data
• Translate insights into clear actionable marketing strategies and plans including campaign objectives audience segments messaging direction offer strategy channel mix and measurement approach
• Provide clear recommendations on what to launch how to launch it and how to test and optimize it partnering with Brand Lifecycle Paid Media and Field teams to bring plans to life
• Guide the launch testing nurturing and ongoing optimization of campaigns and audience segments ensuring programs evolve based on learning and performance

Customer & Behavioral Insights

• Own our audience insights across all customer types segments and lifecycle stages
• Build and manage customer segments cohorts and journey maps from acquisition through loyalty
• Lead cohort and behavioral analysis to understand acquisition conversion frequency churn and reactivation over time
• Own the measurement and reporting of Lifetime Revenue (LTR) and Lifetime Value (LTV) by segment channel journey region product/service etc
• Identify key value drivers and behavioral inflection points that shape customer growth
• Translate audience response to messaging offers pricing and experiences into clear strategy and investment guidance

Testing Experimentation & Incrementality

• Lead A/B and multivariate test design execution measurement and analysis across channels and lifecycle stages
• Establish frameworks to measure incrementality lift and true causal impact of marketing efforts
• Partner with Paid Media and Lifecycle agency teams to test and measure channels audiences offers and creative
• Translate test results into clear next actions that drive measurable growth and efficiency

Paid Media Strategy & Agency Management

• Own ROAS and performance accountability across paid and targeted and attributable channels in partnership with agency teams. Focus on paid search social email text streaming audio etc
• Owns paid media budget purse-strings with the VP Marketing
• Set measurement frameworks success metrics and optimization priorities for paid media
• Translate insights into clear direction on targeting bidding creative and channel strategy
• Ensure media investment aligns with audience insights LTR/LTV goals and incremental growth

Platform Expertise & Enablement

• Serve as our subject matter expert in our CDP platform including identity resolution segmentation predictive modeling and AI capabilities
• Act as platform owner and strategic lead across CDP and CRM tools maintaining hands-on fluency to guide strategy provide QA and selectively execute when needed while agency partners manage the majority of campaign build and deployment
• Define standards workflows and scalable models that enable targeted marketing at scale
• Build tools and frameworks that support effective audience targeting and journey orchestration
• Partner with Marketing Ops IT and external vendors to ensure data quality governance and platform performance

Strategic Partnership & Leadership

• Deliver proactive insights and growth recommendations that shape marketing strategy and investment decisions
• Partner closely with the Sr. Director of Brand to inform creative direction asset development and messaging based on audience and performance insights
• Support Marketing Managers by providing audience strategy paid digital guidance and lifecycle/CRM recommendations to strengthen program performance
• Collaborate with Paid Media and Lifecycle/CRM teams and agencies to ensure targeting journeys and media plans align to growth objectives
• Work closely with FP&A leveraging analytical support to refine LTR/LTV models CAC ROAS incrementality and forecasting inputs

Marketing Performance Growth & Business Reporting

• Act as the organizations performance feedback loopclearly articulating what is happening why its happening and what actions should be taken next
• Own marketing performance reporting and KPI governance translating data into executive ready insights across LTR/LTV ROAS CAC incrementality and growth
• Evaluate and optimize performance across paid owned and in-store channels holding teams and partners accountable to measurable outcomes

Qualifications & Experience

• 8-12 years of experience in digital marketing marcom intelligence growth analytics or performance marketing required
• Background in B2C consumer brands strongly preferred
• Hands-on experience with CDPs CRM/lifecycle platforms and paid digital channels; familiarity with platforms such as Segment Simon Data Attentive Klayvio Blaze GA4 GMB and Meta strongly preferred
• Demonstrated ownership of measurable growth outcomes including ROAS CAC LTV and incremental revenue
• Strong analytical background with a proven ability to turn data into clear marketing actions and strategies
• Experience across the full marketing funnel: acquisition lifecycle retention and loyalty (subscription or membership models a plus)
• Proven experience leading agencies and platform partners and holding them accountable for performance and ROI
• Experience designing and running A/B tests at scale
• Proficiency in Power BI or similar BI tools; able to communicate insights clearly to business and executive audiences
• Confident credible communicator with the ability to influence senior leaders and cross functional partners
• A collaborative customer-first builder mindset with comfort operating in fast-moving environments

Why Super Star Car Wash

Super Star Car Wash isnt just a place to get your car washed. Its where you leave your messes and stresses behind. With over 110 locations across AZ CA CO and TX were your ultimate sidekick for top-notch car wash services that truly shine. Since the start weve focused on reliability unlimited car washes and treating our customers like VIPs. This dedication has led to super growth and welcoming more Super Star team members. We are innovative with the latest car wash tech and eco-friendly practices while giving back to our communities through partnerships fundraising and charity work. Join us for clean cars and personal growth!

What We Provide

• Medical/Dental/Vision/401k
• Basic/Voluntary Life Insurance
• Short Term and Long Term Disability Insurance
• Employee Assistance Program
• Paid vacation and sick time
• Weekly Pay
• Unlimited free car washes
• Tuition reimbursement
• Employee Referral Program

Pay Transparency

The annual base salary range for this role is $160000 - $175000. This role is also eligible for a 15% target bonus. The pay rate for the successful candidate will depend on skills relevant and demonstrated experience education training and certifications and other factors permitted by law.

Notice to Applicants

Super Star Car Wash is strongly committed to a philosophy of equal opportunity and fully complies with equal employment laws ordinances and regulations for all applicants and employees. We will make reasonable accommodations to enable individuals with disabilities to apply and compete for employment opportunities for which they are qualified. If you need a reasonable accommodation because of a disability for any part of the employment process please send an e-mail to and let us know the nature of your request and your contact information.