Senior Marketing Analyst
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Job Location:
Alameda, CA - USA
Monthly Salary:
$ 100000 - 200000
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job Title
Senior Marketing Analyst
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of ourAlameda CA officein the Lingo division and reports to the Media Performance and CRM Director or just Growth Marketing Director. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers such as glucose ketones and lactate to help people make better decisions about their health and nutrition. Biowearable technology will digitize decentralize and democratize healthcare enabling consumers to take control of their own health.
What Youll Work On
Lead Analysis: Independently design and execute analyses driven by clear business needs
and hypotheses.
Attribution & Incrementality: Develop and refine attribution models and measureincremental impact across channels.
CRM Analytics: Analyze lifecycle marketing performance segmentation and engagementmetrics across CRM platforms (e.g. Braze Marketo).
Test Design & Implementation: Own the design execution and evaluation of experiments(A/B tests DMA tests geo-lift studies).
Data Management: Use SQL Python and analytics tools to extract transform and analyzelarge datasets.
Insights & Reporting: Translate complex data into clear actionable recommendations formarketing CRM and growth strategies.
Required Qualifications
Associates Degree
Minimum of 4 years of experience
Proficiency in SQL Python or other common analytics and reporting tools (e.g. PandasNumPy visualization libraries).
Ability to independently lead hypothesis-driven analysis and communicate findingseffectively.
Deep understanding of attribution models and incrementality measurement.
Experience designing implementing and communicating test results (A/B DMA geo-lift).
Working knowledge of major advertising platforms (Google Ads Meta Ads) and CRMplatforms (Braze Marketo Salesforce Marketing Cloud).
Ability to analyze customer lifecycle metrics segmentation and retention strategies.
Preferred Qualifications
Bachelors Degree
Familiarity with retail media networks (Amazon Marketing Cloud Walmart MarketingCloud).
Understanding of media mix modeling and its application in marketing strategy.
Exposure to marketing investment frameworks and ROI optimization.
Experience with CRM campaign optimization personalization strategies and journeyorchestration.
Knowledge of email deliverability best practices and push/in-app messaging analytics.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on Facebook at and on Twitter @AbbottNews.
The base pay for this position is
$100000.00 $200000.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Project Management
DIVISION:
LNGO Lingo
LOCATION:
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
