Lead Digital Product Owner Customer Experience

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

As the Lead Product Owner for Shopping Experience within Caterpillars Rental platform you have the strategy and execution of our digital shopping ecosystem an essential component of the dealer and rental experience. You will drive platform enhancements that improve usability scalability and performance ensuring a seamless shopping journey for dealers and customers across Rental channels. With a strong technical foundation you will collaborate with engineering UX and business teams to deliver solutions aligned with our Rental strategy. Additionally you will serve as the data steward across multiple systems maintaining governance and consistency to enable accurate and efficient content delivery.

In this role you will lead initiatives that streamline rental operations and marketing workflows enhance data consistency across platforms and optimize how we deliver shopping content to customers. You will work closely with engineering and business partners to scope and execute Cat Rental-related improvement projects validate platform enhancements and communicate progress to key stakeholders. You will be responsible for tracking and prioritizing all shopping experience initiatives within Cat Rentals ensuring that critical and time-sensitive items are addressed while maintaining alignment with committed deliverables. Your work ensures that our shopping ecosystem supports a seamless scalable and customer-focused experience for dealers and end-users alike.

What You Will Do:

• Define and drive the product vision and roadmap for the Cat Rental Shopping Experience ensuring capabilities across browse search product detail quoting and checkout are cohesive and customercentric.
• Aligning shopping initiatives with enterprise content governance models and Caterpillars digital transformation goals ensuring seamless interplay between shopping content and data.
• Own and prioritize the shopping product backlog (including CMS dependencies) aligning work with business outcomes dealer needs compliance requirements and platform constraints.
• Own the Cat Rental website design direction for shoppingpartnering with UX/UI to establish and evolve design systems information architecture and page templates that improve findability clarity accessibility and conversion across web and mobile.
• Lead crossfunctional collaboration with engineering UX content analytics and dealer stakeholders to deliver scalable highquality shopping solutions.
• Configure and maintain shopping data and content in the CMS to ensure accurate dealerproduct relationships availability and visibility throughout the Cat Rental experience.
• Own the endtoend strategy for AEMbacked shopping content including upperfunnel marketing content that drives SEO discoverability and conversion into the rental shopping flow.
• Identify and resolve data inconsistencies and system issues that impact product discovery pricing/availability accuracy checkout reliability or overall user experience.
• Support dealer onboarding to the Cat Rental shopping ecosystem with tooling workflows and bestpractice guidance for content and catalog maintenance.
• Design and approve content/workflow templates and metadata structures that optimize shopping performance personalization and operational efficiency.
• Capture feedback from functional teams (sales marketing dealer ops support) and translate it into prioritized features and improvements that meet business objectives.
• Serve as subject matter expert (SME) for Cat Rental shopping and CMS guiding technical discovery/design and training marketing partners and dealers on best practices.
• Define derive and analyze KPIs for shopping journeys and CMS publishing efficiency (e.g. search CTR PDP conversion quote submission rate page performance content freshness).
• Partner with Business Analysts to convert business requirements into actionable specs (scope layout data contracts acceptance criteria) for shopping features and integrations.
• Work closely with development teams to track delivery conduct validation/UAT and ensure each release maximizes value and meets quality accessibility and performance standards.
• Continuously manage the product backlog reprioritizing enhancements based on evolving business needs dealer readiness and timesensitive events (e.g. Summit/CONEXPO).
• Lead change management for dealer digital initiativestraining documentation communications and stakeholder engagement to ensure smooth adoption of shopping capabilities.

What You Will Have:

• Business Analysis: Knowledge of business analysis and the set of tasks techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Software Problem Management: Knowledge of strategies practices and tools for resolving software problems; ability to manage software problems in installed software products.
• Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base current uses future plans and product vision.
• User Acceptance Testing (UAT): Knowledge of UAT activities tasks tools and techniques; ability to design implement and evaluate acceptance tests for end-users.

Considerations For Top Candidates:

• Bachelors degree in computer science information systems marketing communications engineering or a related field preferred
• Proven experience in digital product management with a focus on eCommerce or shopping experiences.
• Extensive experience in digital product management including ownership of customer-facing web platforms.
• Proven ability to collaborate across marketing engineering UX and business teams to align shopping and CMS capabilities with strategic goals.
• Ability to define and prioritize shopping-related initiatives ensuring timely delivery and alignment with business priorities and dealer needs.
• Strong understanding of website design principles including UX/UI best practices responsive design and accessibility standards to optimize the CRS shopping experience.
• Ability to lead initiatives that streamline marketing operations and improve data consistency across platforms supporting browsing search PDPs quoting and checkout.
• Proven experience in product content creation focused on digital experiences
• Expertise in content lifecycle management including taxonomy metadata and workflow automation to support product discoverability and conversion.
• Hands-on experience with CMS platforms (e.g. Adobe Experience Manager) and their integration into shopping workflows.
• Excellent oral and written communication skills with the ability to tailor messaging for engineering teams business partners and leadership.
• Strong stakeholder management and communication skills to navigate complex or sensitive situations.
• Working knowledge of PIM systems and how they integrate with CMS to enable unified accurate product content in the Cat Rental shopping experience.
• Proficiency with Microsoft tools (Word Excel Teams PowerPoint) and Azure DevOps for planning backlog management and release tracking.
• Product Owner certification (e.g. CSPO SAFe PO/PM) or strong knowledge of the Software Development Lifecycle (SDLC).

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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