Account Manager Programmatic

Chennai - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

#LI-PS1

Position: Account Manager Programmatic

Location: PAN INdia

Rotational shift

Understands clients brands structure and industry as well as project goals

Develop implement and manage programmatic advertising campaigns across various platforms (DSPs SSPs Ad Exchanges)

Monitor and optimize campaign performance to meet client goals and KPIs

Serve as the main point of contact for clients providing regular updates performance reports and strategic recommendations.

Build and maintain strong relationships with clients understanding their business objectives and aligning campaign strategies accordingly.

Address client inquiries and troubleshoot issues promptly and effectively.

Create and execute programmatic media strategies to drive brand awareness engagement and conversions.

Conduct A/B testing and experiment with new tactics to improve campaign outcomes.

Use advanced analytics tools to measure and analyze campaign effectiveness.

Monitors investment of digital spend and ensures revenue/margin goals are met

Communicate campaign progress challenges and opportunities to internal teams and clients.

Work closely with clients and able to guide internal teams to align campaign strategies and objectives.

Build strong relationships across stakeholders (externally with clients and with teams internally

Training and development of team members (Junior programmatic manager)

Regular contribution to the media community i.e blogs case studies conferences

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#LI-PS1 Position: Account Manager Programmatic Location: PAN INdia Rotational shift Understands clients brands structure and industry as well as project goals Develop implement and manage programmatic advertising campaigns across various platforms (DSPs SSPs Ad Exchanges) Mo...