Job Description

Lifecycle Marketing Manager

Location: San Pedro Sula (HN) Santo Domingo (DR) or Bogotá (CO)
Schedule: Full-Time
Reports to: Head of Marketing / Marketing Manager

About the Role

We are seeking a strategic detail-oriented Lifecycle Marketing Manager to fully own and lead all lifecycle and email marketing initiatives within our Client Acquisition team.

Although this position operates at a Senior Specialist level the title reflects the full scope of ownership and accountability. This is a hands-on execution-driven role with end-to-end responsibility for strategy execution systems performance and cross-functional alignment.
This role does not include people management but it requires strong autonomy leadership through influence and measurable business impact.

You will design and execute lifecycle strategies that move leads through the funnel retarget high-intent prospects optimize lead nurturing and drive pipeline and revenue growth in close collaboration with Marketing Sales and Operations.

Key Responsibilities

• Own and execute the full email and lifecycle marketing strategy for client acquisition including:

  • Lead nurture sequences

  • Product and service campaigns

  • Newsletters and outbound communications

  • Automated workflows and triggers

• Collaborate cross-functionally with Paid Media SEO Content and Sales teams to:

  • Retarget high-intent leads

  • Leverage behavioral data (downloads ads forms website activity)

• Build and maintain lead scoring models and segmentation logic based on behavior intent and lifecycle stage.

• Develop and manage partner and client newsletters ensuring alignment with brand voice and business goals.

• Align closely with Sales to ensure:

  • Clear lifecycle definitions

  • Seamless lead handoffs

  • Consistent high-converting messaging

• Analyze and optimize performance across key metrics:

  • Open rates CTRs conversions

  • MQL SQL progression

  • Pipeline and revenue impact

• Manage or coordinate marketing automation tools ensuring:

  • Accurate tagging and tracking

  • Automation best practices

  • Data integrity and compliance

• Continuously test and optimize subject lines copy send times workflows and segmentation.

• Stay current on lifecycle marketing best practices and proactively share insights with the broader team.

What Were Looking For

• 24 years of experience in B2B lifecycle or email marketing preferably targeting the U.S. / English-speaking market

• Proven experience owning full-funnel lifecycle campaigns with measurable revenue impact

• Strong hands-on experience with email and automation platforms such as:

  • HubSpot Marketo Klaviyo ActiveCampaign (or similar)

• Solid understanding of B2B funnels lead nurturing scoring and segmentation

• Excellent written English (C1C2 level required) clarity tone and persuasion are critical

• Highly collaborative comfortable working across Marketing Sales and Ops

• Data-driven and analytical mindset with strong attention to detail

• Self-starter who thrives in fast-paced cross-functional environments

• Experience in BPO or service-based industries is a plus

How to Apply

Please submit:

• Your updated résumé

• Your LinkedIn profile link

• A short paragraph explaining why you are an ideal fit for this role