Your opportunity
Join us in a pivotal role that drives meaningful community engagement at Westfield. As a member of the Community team this position leads and strengthens Scentre Groups community programsparticularly the flagship Westfield Local Heroes (WLH) program by shaping program strategy leading creative and asset development improving internal communication and elevating community impact storytelling.
About the Role:
The overarching purpose of the role is to elevate the visibility quality and impact of Westfields community programs particularly Westfield Local Heroes through
- Leading program marketing and events storytelling and creative direction.
- Driving consistent national delivery across centres.
- Strengthening internal communications and support.
- Improving program insights structure and operational efficiency.
- Enhancing customer trust advocacy and community impact
Key Responsibilities:
- Shape the longterm WLH strategy and future program direction.
- Develop the strategic approach to the 10 year anniversary of Westfield Local Heroes
- Lead the WLH marketing and communications strategy
- Work with Brand & Communications to deliver clear cohesive program narratives.
- Oversee key platforms and workflows including Awardforce interviews bios and asset creation.
- Support governance across privacy compliance and data integrity.
- Manage internal program communications ensuring clarity consistency and useful guidance.
- Advise and support centre teams to strengthen local delivery.
- Collaborate across Brand Comms Program Delivery Reputation Membership Legal Risk CX and Digital.
- Align community programs with broader enterprise priorities.
- Improve social impact measurement and reporting through strong storytelling and insights.
- Drive innovation in creative content formats and delivery.
This role is part time 3 days a week and is based in the Sydney Support Office.
What sets you apart
You will be creative curious and communitydriven with deep capability in marketing storytelling and creative direction. You will also bring:
Strong skills across program marketing storytelling creative direction and content development
Excel in stakeholder engagement and building rapport to secure win: win for all teams.
Confidence in project management briefing creatives and managing production pipelines
A solid understanding of brand customer insights and channel integration
A collaborative proactive communication style that aligns centres and partners
The ability to connect creative direction with enterprise strategy
A strong insightsled approach to shaping program and communications strategy
For more information or if you have any questions please email Kristy Araipu -
Applications close: 6th February 2026
Required Experience:
Manager
Your opportunityJoin us in a pivotal role that drives meaningful community engagement at Westfield. As a member of the Community team this position leads and strengthens Scentre Groups community programsparticularly the flagship Westfield Local Heroes (WLH) program by shaping program strategy leadin...
Your opportunity
Join us in a pivotal role that drives meaningful community engagement at Westfield. As a member of the Community team this position leads and strengthens Scentre Groups community programsparticularly the flagship Westfield Local Heroes (WLH) program by shaping program strategy leading creative and asset development improving internal communication and elevating community impact storytelling.
About the Role:
The overarching purpose of the role is to elevate the visibility quality and impact of Westfields community programs particularly Westfield Local Heroes through
- Leading program marketing and events storytelling and creative direction.
- Driving consistent national delivery across centres.
- Strengthening internal communications and support.
- Improving program insights structure and operational efficiency.
- Enhancing customer trust advocacy and community impact
Key Responsibilities:
- Shape the longterm WLH strategy and future program direction.
- Develop the strategic approach to the 10 year anniversary of Westfield Local Heroes
- Lead the WLH marketing and communications strategy
- Work with Brand & Communications to deliver clear cohesive program narratives.
- Oversee key platforms and workflows including Awardforce interviews bios and asset creation.
- Support governance across privacy compliance and data integrity.
- Manage internal program communications ensuring clarity consistency and useful guidance.
- Advise and support centre teams to strengthen local delivery.
- Collaborate across Brand Comms Program Delivery Reputation Membership Legal Risk CX and Digital.
- Align community programs with broader enterprise priorities.
- Improve social impact measurement and reporting through strong storytelling and insights.
- Drive innovation in creative content formats and delivery.
This role is part time 3 days a week and is based in the Sydney Support Office.
What sets you apart
You will be creative curious and communitydriven with deep capability in marketing storytelling and creative direction. You will also bring:
Strong skills across program marketing storytelling creative direction and content development
Excel in stakeholder engagement and building rapport to secure win: win for all teams.
Confidence in project management briefing creatives and managing production pipelines
A solid understanding of brand customer insights and channel integration
A collaborative proactive communication style that aligns centres and partners
The ability to connect creative direction with enterprise strategy
A strong insightsled approach to shaping program and communications strategy
For more information or if you have any questions please email Kristy Araipu -
Applications close: 6th February 2026
Required Experience:
Manager
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