Content Operations Specialist (Contentful)

What Youll Do

• Create edit and maintain content entries including case studies landing pages blog posts and articles.
• Ensure all content is optimized for readability consistency SEO and conversion.
• Upload and format content directly within Contentful including images videos and rich text elements.
• Maintain content taxonomy metadata and tagging systems for discoverability and governance.
• Ensure all content follows accessibility best practices including proper semantic structure alt text usage and readability standards.
• Manage the content lifecycle by auditing archiving and updating entries to maintain accuracy freshness and CMS cleanliness.

• Partner with writers designers and marketers to plan and execute content that aligns with brand and campaign goals.
• Coordinate with product and dev teams to test new modules templates and content types.
• Support stakeholders by providing content structure insights and CMS best practices.

• Propose improvements to content operations and workflows within Contentful.
• Monitor content performance and collaborate on continuous optimization efforts.
• Identify opportunities to leverage AI tools to optimize and/or automate within various workflows.
• Collaborate with developers and product teams to refine and evolve Contentful content models ensuring scalable structures clear field definitions and efficient editorial workflows.
• Maintain and document content governance guidelines including naming conventions taxonomy rules and reusable component standards.
• Create and update internal documentation to support editors and cross-functional partners in using Contentful effectively.
• Ensure metadata internal linking and structured content elements are optimized for SEO and discoverability across all digital surfaces.

• Experiment with new modules and layouts within Contentful.
• Identify and report CMS or content structure issues working with developers as needed.
• Conduct thorough QA on all Contentful entries to ensure pages accurately reflect the approved copy designs and brand standards.
• Validate published and staging environments by comparing Contentful builds against source materials (copy docs wireframes and high-fidelity designs) identifying discrepancies and resolving issues before launch.
• Perform cross-browser and device checks to confirm layout consistency responsive behavior and overall content integrity.
• Coordinate content releases ensuring proper review staging validation and stakeholder sign-off before publishing.

Who You Are

• 24 years of experience in content management digital publishing or web content operations.
• Hands-on experience in Contentful (or a similar headless CMS).

• You can review copy and design with empathy for the audience while staying mindful of structure data and conversion goals.
• You have a growth mindset and a willingness to learn new skills tools and processes.

• Comfortable working with existing modules and configurations as developed within Contentful.
• Familiar with UX/UI principles and basic front-end development frameworks enough to tweak HTML code embed media and troubleshoot formatting.
• Not a developer but you know how to talk to one.
• Proficient in AI tools with a sound understanding of LLMs and agental frameworks.
• Understanding of API-driven content delivery and how Contentful entries connect to front-end components and templates.

• Able to juggle multiple projects and priorities in a fast-paced environment.
• Thrive in cross-functional settings with designers engineers and marketers.
• You are interested in marketing and content development AND you are a doer - you can learn quickly ask questions and take initiative.

• Experience with Canva Figma or other design tools is a plus.
• Experience with SEO optimization and analytics tools.
• Familiarity with UX writing or structured content design principles.
• Exposure to component-based design systems or modular content.
• Experience in B2B or SaaS environments.