digital marketing job involves planning and executing online campaigns across SEO social media email and paid ads to boost brand awareness and generate leads requiring content creation performance analysis (KPIs/ROI) audience targeting website optimization and collaboration with creative/tech teams to drive online growth and sales. Roles vary from specialists focusing on one channel to managers overseeing strategy budgets and teams.
Key Responsibilities
Campaign Management: Develop launch and manage digital campaigns (SEO SEM social email display).
Content Creation: Produce engaging content for blogs social media emails and ads ensuring consistent brand voice.
Performance Analysis: Track metrics (KPIs ROI) using tools like Google Analytics interpret data and optimize campaigns for better results.
Website Optimization: Improve website user experience and search engine rankings (SEO).
Audience Engagement: Manage social media interactions and build online communities.
Collaboration: Work with designers copywriters developers and sales teams.
Strategy: Identify trends brainstorm new growth strategies and provide insights to stakeholders.
Common Channels & Tools
Channels: SEO/SEM Social Media (Facebook Instagram etc.) Email Marketing Display Ads Website/Blogs.
Tools: Google Analytics CRM software Marketing Automation Platforms Social Media Management Tools.
Key Skills
Analytical thinking
Creativity
Strong communication
Adaptability to new technologies
Types of Roles
Digital Marketing Executive/Specialist: Executes campaigns often focuses on specific channels (e.g. Social Media Exec SEO Specialist).
Digital Marketing Manager: Leads strategy manages budgets oversees teams and reports to leadership.