Sr. Digital Content Strategist

The Senior Digital Content Strategistunderstandsand guides content solutions prioritized by Mayo Clinic stakeholders and MCP partnerswith a primary focus on transforming complex ambiguous and emergingclinical technical and operational training into clear actionable digital artifacts for end innovative projects or agile teams for the development of products and services where delivery of content is core functionalityparticularly training and enablement assets designed to support adoption and performanceoften serving as theinitialexecutor when requirements and standards are not yet defined.

Works as part of a team to analyze and apply available user and business intelligence to effectively define digital solutions that meet institutional and business goalsandpartner with subject matter experts to distillnovel or highly technicalinformation into user-centered training that inform future scalable development.

Plans for end-to-end life cycle of evidence-based health education content in text voice and multimedia formats delivered through digital channels to meet businessobjectivesby empowering target audiences totake actionwith emphasis on first-of-its-kind or high-complexity content.

Develops and documents data-driven content strategy plans/recommendations to help drive efficient content development and stakeholder consensusthat support efficient development of scalable training artifacts and consistent end-user experiences.

Performs research and experiments with new platforms and new content types and through a strong understanding of practice patient and consumer needs works to improve the user experience with an emphasis on clarity usability and learning effectiveness for end users particularly where standard approaches are insufficient.

Provides direction and input to internal and external digital content creators guiding the development of training artifacts and ensuring alignment with content standards and end-userneeds and enablingother team members to apply established approaches once complexity has been resolved.
May provide direct supervision.

Serves as a mentor to colleagues sharingexpertisein translating complex material into effective training andenablementcontent.

Performs other duties as needed.

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

Bachelors degree in journalism communications human-computer interaction design or related field. Seven years of experience developing multimodal health information for innovative digital solutions that demonstrate leadership initiative and use of content strategy to inform content development and delivery. Background in health- or science-related information or subject matter expertise in health and wellness. Strong analytical problem-solving and ideation skills. Familiarity with principles of user experience design and ability to help guide user experience content standards and development. Proven track record for making strategic and deadline-driven digital content decisions and creating content solutions that meet business goals and user needs. Experience in project management and experience working in an agile content development environment. Knowledge or experience with content modeling content auditing and structuring content for omni-channel delivery (e.g. web social mobile print voice commercial syndication electronic health record) preferred. Experience with authoring tools and technologies in a structured authoring environment content delivery practices content metadata and content translations. Demonstrated ability to manage people process and projects. Experience in plain language and inclusive language. Excellent interpersonal skills to include presentation team facilitation and written communications. Ability to work independently and manage a varied workload and multiple priorities.