Senior Marketing Specialist – Digital Marketing
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are looking for an experienced Senior Marketing Specialist Digital Marketing to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth qualified lead generation and brand visibility through performance-focused digital channels while ensuring strong local market relevance and cultural alignment across all digital touchpoints.
RESPONSIBILITIES
- Plan execute and optimize SEO/SEM strategies across Baidu Google and Bing to drive high-quality traffic and leads.
- Manage and optimize paid digital advertising campaigns across search display and social platforms to maximize conversions and ROI.
- Own official website localization and civilization ensuring content messaging UX and conversion paths are aligned with local market behavior language preferences and cultural context.
- Collaborate with global teams to localize global campaigns landing pages and product messaging for the GCR market while maintaining brand consistency.
- Oversee social media operations including content planning publishing and performance analysis across regional platforms.
- Lead social media content localization and civilization transforming global content into locally relevant narratives that resonate with regional audiences and industry stakeholders.
- Plan and execute webinars and online events as demand-generation thought leadership and product education channels for the local market.
- Track performance metrics analyze results and continuously optimize digital campaigns using data-driven insights.
- Work closely with marketing business development and product teams to align digital initiatives with business objectives and regional growth priorities.
REQUIREMENTS
- 36 years of experience in digital marketing performance marketing or growth marketing.
- Hands-on experience with SEO/SEM paid advertising platforms and social media marketing.
- Proven experience in website localization content localization or regional digital marketing is strongly preferred.
- Strong analytical skills with a data-driven and performance-oriented mindset.
- Experience in B2B gaming payment or technology industries is a plus.
- Excellent communication and collaboration skills; English proficiency is required (bilingual or multilingual capability is a strong advantage).
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We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Find out how you can launch, monetize and scale your video games worldwide, with no upfront costs, using Xsolla's comprehensive suite of tools and services.
