Director, Media and Demand Generation
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 135100 - 193000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Tubi:
Boldly built for every fandom Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the worlds largest collection of Hollywood movies and TV shows thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014 Tubi is part of Tubi Media Group a division of Fox Corporation.
About the Role:
Tubi is looking for a Director Media and Demand Generation to join our world-class marketing team. You will oversee Tubis Media Investment Strategy including planning activation and measurement for both Brand and B2B initiatives. You will bring media planning and marketing technology expertise having experience with full-funnel KPIs. Operating as part of a fast moving and data-driven team youll be able to make significant impact across paid earned and owned media channels. The ideal candidate will thrive in environments that rapidly iterate and will obsess over learning how things work partnering closely with the Marketing Data Science and Analytics teams.
This is a hybrid role based out of our San Francisco or Los Angeles office. You must be willing to travel to ouroffice two days/week.
What Youll Do:
- Build mentor and scale a high-performing consumer marketing team distributed across officers
- Guide media investment strategies mapped to a full funnel suite of marketing KPIs for direct response title and brand marketing initiatives
- Own research planning and execution stages for online and offline channels - including Paid Social CTV/OTT/OLV Programmatic Audio OOH and Linear Television
- Build and manage relationships with media agency partners setting KPIs reviewing performance and managing to specified goals
- Work with digital TV platform partners and proactively experiment with innovative solutions to drive business outcomes
- Lead creative testing ideation and optimization working closely with marketing data science to validate results that maximize impact
- Help develop our broader measurement strategy to understand the holistic path to conversion of our marketing efforts
- Stay ahead of industry trends in adopting technology evolving measurement capabilities and adapting to the changing privacy landscape
- Be personally invested in the usage of AI tools both by independently building new capabilities and using established solutions
Your Background:
- 10 years of relevant experience with deep experience in performance marketing and demand generation
- In house marketing leadership experience owning complex media budgets and understanding how to build and deliver on corporate KPIs
- In-Platform experience with media buying suites (e.g. social media platforms or DSPs) understanding both operational and technical aspects of partners
- Technical media operations knowledge being well-versed in full-funnel media incrementality measurement and optimizing towards KPIs
- Deep expertise in operating in highly quantitative environments and being able to translate key learnings into key takeaways for other teams including senior leadership
- Proven ability to work cross functionally and able to adapt quickly to changing needs thriving in a test and learn environment
- Track record as a proven business partner able to work cross functionally with creative product data science and legal teams
- Experience with B2B Demand generation building sales pipeline is a plus
- Familiarity with MMM MTA or advanced measurement frameworks is a plus
#LI-MJ1
#LI-Hybrid
Pursuant to state and local pay disclosure requirements the pay range for this role with final offer amount dependent on education skills experience and location is is listed annually below. This role is also eligible for an annual discretionary bonus long-term incentive plan and various benefits including medical/dental/vision insurance a 401(k) plan paid time off and other benefits in accordance with applicable plan documents.
High cost labor markets such as but not limited to Los Angeles New York City and San Francisco
$135100 - $193000 USD
Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:
- For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time regular employees Tubi offers a monthly wellness reimbursement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Required Experience:
Director
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Watch free movies and TV shows online in HD on any device. Tubi offers streaming movies in genres like Action, Horror, Sci-Fi, Crime and Comedy. Watch now.
