Marketing Research Analyst- UT, TX, CA, NY
Share
Job Location:
Salt Lake, UT - USA
Yearly Salary:
$ 81000 - 118250
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Consistently ranking among American Banker magazines Best Banks to Work For for over a decade Zions Bancorporation is a Collection of Great Banks with local brand names and management teams in each of our major Western markets.
And because weve known that for over 150 years our success has come from the exceptional dedication experience and talent of our diverse employee base were committed to being the premier employer of choice.
Ready to make your mark on a legacy brand
Our expanding marketing team is building something speciala dynamic in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO were reimagining what marketing can be while supporting a bank known for its experienced bankers exceptional service and local leadership deeply rooted in the communities we serve. This isnt just another financial marketing role its your chance to shape a creative vision with real impact.
With benefits starting on day one 12 bank holidays profit sharing and company-matched 401(k) contributions Zions is committed to career growth and advancement. At Zions the possibilities are endless. If youre ready to create work that actually matters were ready to review your application.
You bring the talent; we bring the opportunity.
Were looking for a curious detail-oriented Marketing Research Analyst to join our team and help us uncover actionable insights that drive smarter marketing this role youll design and execute research initiatives that optimize campaigns and deepen our understanding of customer behavior and market dynamics. This is an opportunity to influence high-impact marketing decisions with data-driven insights and gain exposure to cross-functional teams and strategic initiatives.
Key Responsibilities
- Conduct primary and secondary research to understand customer needs market trends and competitive positioning.
- Develop and analyze surveys focus groups and other research tools to gather qualitative and quantitative insights.
- Translate complex data into clear actionable recommendations for marketing product and leadership teams.
- Evaluate marketing campaign effectiveness and provide strategic recommendations for optimization.
- Monitor industry trends and competitor activity to inform positioning and strategic planning.
- Create dashboards reports and presentations that communicate findings in a compelling and digestible format.
Qualifications
- Bachelors degree in marketing Business Statistics Psychology or a related field and 35 years of experience in marketing research consumer insights or analytics.
- Proficiency in research tools (e.g. Qualtrics SurveyMonkey) and data platforms (e.g. Excel Tableau SPSS or similar).
- Strong analytical and storytelling skills with the ability to connect data to strategy.
- Experience in B2B or B2C environments preferred.
This is an in-office position 5 days not a hybrid role.
This position is eligible to earn a base salary in the range of $81000 - $118250 annually depending on job-related factors such as level of experience and location.
Required Experience:
IC
Key Skills
- Spss
- Data Collection
- R
- Stata
- Research Experience
- Statistical Software
- Data Mining
- Calculus
- Market Research
- Operations Research
- SAS
- Data Analysis Skills
About Company
Zions Bancorporation recognizes that its success comes from the dedication, experience, and talents of its diverse employee base. As we usher in the.....
