Marketing Lead Financial Services

Our Marketing team are looking for an experienced Marketing Lead to join them.

Were building a professional Marketing Function for the long term. The Marketing function at Baringa was reformed in 2021. And the closeknit team has made real progress in the past three years to build the marketing infrastructure at Baringa and professionalise our approach to Marketing.

Marketing at Baringa acts as an internal marketing agency for internal clients working closely with partner sponsors and champions across Baringa. Together we design and deliver programmes to build awareness and generate interest drive engagement with our clients and the endorsement of our advocates.

The marketing team work on diverse initiatives spanning brand media relations campaigns digital marketing sponsorships and advertising client experience networks corporate hospitality alumni client feedback (cNPS) and client stories.

Baringas Financial Services (FS) consulting business has grown rapidly and now forms a core part of the firms deliverables. Marketing has a role to play by helping the business select key industry issues that will fuel this growth and create develop and launch a sequence of campaigns to build awareness and recommendation and of course business development meetings and sales among a senior FS client audience in all its geographies (currently UK US and APAC).

The consulting business is ready to continue the journey. But they are not the marketing professionals you are! Can you help

With subject matter that includes some focus on climate solutions theres a strong purpose driven themes with which to work.

What you will be doing

• Be a key member of the Sector Marketing team working closely with the Head of Sector Marketing the FS Partner Sponsor and a Senior Marketing Advisor focused on FS to deliver impactful marketing strategies.
• Own the FS marketing plans and budget delivering programmes that enable the businesss growth ambitions and align with broader sector goals.
• Design and execute global campaigns to drive awareness engagement and business development across multiple geographies adapting to local markets.
• Develop marketing plans that achieve revenue growth client acquisition and stronger market positioning utilising data insights to continuously improve outcomes.
• Build knowledge of client challenges market trends competitor landscapes and Baringas FS capabilities to refine messaging targeting and segmentation.
• Collaborate across sector teams and with regional marketers to ensure alignment on priority activities and a structured approach to go-to-market strategies.
• Lead the creation of standout messaging and visuals that position Baringa distinctively leveraging thought leadership and client success stories.
• Oversee the planning implementation and evaluation of campaigns ensuring high-quality execution and measurable impact at every stage.
• Manage and mentor the Senior Marketing Advisor while fostering a high-performance team culture that reflects Baringas values.
• Actively engage the wider business in FS marketing efforts generating internal alignment excitement and advocacy for campaign activities.

This is a senior role reporting directly into Baringas Head of Sector Marketing and interfacing with senior stakeholders across the business. You will live and breathe our values lead and shape and own multiple projects and be accountable and responsible for commercials.

Your skills and experience

• Ideally educated to degree level or equivalent experience
• CIM- Diploma qualified or equivalent
• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix
• Strategic marketing experience in a B2B environment
• Experience in Professional Services (ideally management consulting) will be beneficial
• Expert relationship building and network creation internally and with external parties
• Ability to work across all levels with impact effectiveness and influence
• Proactive in pre-empting identifying resolving and escalating issues
• Self-sufficient self-starter

What a career at Baringa will give you

PuttingPeopleFirst.

Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:

• Generous Annual Leave Policy:We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave fully available at the start of each addition to this we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.

• Flexible Working:We know that the ideal work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.

• Corporate Responsibility Days:Our world is important to us so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.

• Wellbeing Fund:We want to encourage all employees to take charge and prioritise their own wellbeing. Weve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.

• Profit Share Scheme:All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the companys success.

Diversity and Inclusion

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity innovation and value for our clients and for our people.

An award-winning workplace

You can be a part of our Great Place to Work with our commitment to women and well-being in the workplace for all.Click hereto see some of our recent awards and how weve achieved this.

Using business as a force for good.

We maintain high standards of environmental performance and transparency which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.

We have a long legacy of supporting the communities in which we work and offer a variety of ways to contribute by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills talent and essence we aim to empower and encourage everyone in the firm to contribute to the things we care about and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have.