CRO & Content Specialist
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job description
CRO & Content Specialist Amsterdam 40 hours
Since 2012 Veloretti has been designing stylish functional bicycles from the heart of Amsterdam. What began with a clear missionto make timeless design accessiblehas grown into a familiar sight on the streets of cities all across Europe.
Our collection now includes electric models city bikes and childrens bikes for all ages. At Veloretti we believe in simplicity innovation and the power of good design. For us cycling is more than just transportation; its a lifestyle. Since 2022 we have been part of the leading family of bicycle brands worldwide. This gives us the space to further develop: our products our community and our voice in the world.
Main goal
As our CRO & Content Specialist you are the architect behind our on-site performance and retention loops. Your mission is to eliminate friction in the buying journey through data-driven testing and to manage the technical execution of our content strategies. You bridge the gap between data and execution: The Brand Team creates the story; you ensure it converts.
What you will do
Working as a key player in the digital team you focus on maximizing the value of every visitor. You analyze user behavior to fix leaks in our funnels and ensure our website and email channels operate like a well-oiled machine. You are the gatekeeper of the websites quality and the strategist behind our automated customer journeys.
Your main KPIs are Website Conversion Rate Revenue Per Visitor (RPV) and Automated Email Click-Through & Conversion Rates.
Job requirements
Key Responsibilities
Conversion Rate Optimisation (CRO)
Lead the on-site testing roadmap: from data analysis (GA4 heatmaps) to hypothesis creation and A/B testing.
Identify friction points in the checkout and browsing flow and propose UX/UI improvements to the development team.
Continuously monitor funnel performance and act on drops in conversion.
Email Automation Strategy (Technical Ownership)
You are responsible for the setup logic and segmentation of our email flows (e.g. Welcome Abandoned Cart Win-back).
Collaboration: You brief the Brand Team on needed assets (copy/visuals). Once delivered you build the flow in our Email Marketing Platform set the triggers and ensure flawless delivery.
You A/B test subject lines send times and flow structures to optimize open and click rates.
Content Operations
Manage the content implementation on our website via the CMS. You ensure that the content delivered by Brand is published correctly looks great on all devices and is optimized for conversion.
Maintain the quality and accuracy of product information and landing pages.
Consumer Insights
Implement and analyze feedback loops (surveys polls) to understand the Why behind the What.
Translate customer feedback into concrete recommendations for the Brand and E-com teams.
What you bring to the table
Experience: 2-4 years of experience in E-commerce CRO or Digital Operations.
The Analytical Mind: Strong proficiency in Google Analytics (GA4) and testing tools (e.g. VWO Hotjar Convert).
Email Tech Savvy: Experience with Email Marketing tools (e.g. Klaviyo Spotler Salesforce MC). You understand segmentation triggers and deliverability.
CMS Skills: You are comfortable working in a CMS and have a basic understanding of HTML/CSS (to ensure content looks right).
Project Management: You can effectively brief the creative team and manage deadlines to get campaigns live on time.
Language: Fluent in English (Dutch is a plus).
What do we offer you
At Veloretti you contribute to a brand that is becoming increasingly visible on the streetscapeand increasingly recognizable in its voice. You will be part of a growing international team where ideas are taken seriously and there is room to learnfrom successes as well as from the process. Naturally we offer a competitive salary 8% vacation pay and 25 vacation days on a full-time basis. But more importantly you contribute to something that moves. Not only in what we create but also in how we collaborate. You think along grow together and contributeeven beyond the boundaries of your role.
What you can expect from us:
A competitive salary.
8% vacation allowance.
25 vacation days.
A pension plan.
A training budget.
A Veloretti (e-)bike.
A work laptop.
Healthy lunch at the office for a small contribution.
Is this something for you
Are you excited Great! Let us know who you are and apply with your resume and a short cover letter. Dont be too formal; we are curious about you. We look forward to your response.
The process
Our application process consists of two rounds: an introductory meeting and a second interview where you present a business case.
- Amsterdam Noord-Holland Netherlands
All done!
Your application has been successfully submitted!
Required Experience:
Chief
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Handgemaakte fietsen voor prijzen die je blij maken. We skippen de middleman en verkopen direct aan jou, zonder onnodig gedoe.
