Senior Manager, Design, Advisor Marketing

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What Youll Be Doing

As the Senior Manager Design Advisor Marketing within the Wealth Digital Marketing and Communications team this role has two primary functions. First the candidate will work alongside and provide design support to a team of marketing consultants who act as first point of contact to Private Wealth (PW) advisors for the enablement of their client- and prospect-facing marketing efforts. The candidate will also provide digital and creative direction for advisor advertising campaigns including paid and organic social media and ensure seamless brand integration across digital and traditional channels. You will be a catalyst for innovation driving impactful design solutions that elevate our PW advisors market presence and support business growth. This role is empowered to recommend and implement changes to design and marketing processes to enhance operational efficiency and effectiveness. The candidate also has the authority to make design decisions that have a direct impact on advisor marketing outcomes and brand reputation.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

The expected annualized base salary range for this role is $92490 to $127200.

The base salary is determined by a variety of factors including the candidates skills experience and job-related knowledge as well as geographic location and specific business needs. Our compensation philosophy supports ongoing growth and development enabling progression within the salary range as team members advance in their roles.

In addition to base pay compensation for this roleincludes participation in an annual discretionary incentive orbonus program.

We are committed to providing fair equitable and competitive compensation opportunities for all employees and we encourage open conversations about compensation throughout the recruitment process.

How youll succeed

• Business Acumen - Seasoned in Advisor Wealth business and marketing approaches and methodologies. Agency experience is an asset. Build an environment whereacollaborative approach is the norm and inspire and influence to gain support on recommended design strategies to support sales. Responsible fordesign execution of the marketing strategy for advisory teams. Represent Wealth Digital Marketing & Communications for confidential Wood Gundy competitive recruit efforts.

• Marketing strategy development- Lead the design and creative development of high-impact digital and print marketing collateral including advertisements e-brochures social media campaigns and multi-media assets to articulate and amplify the unique value proposition of Private Wealth Advisors while upholding the CIBC Private Wealth and Wood Gundy brands.
• Campaign development and execution- Serve as the primary design consultant for the Advisor Marketing team providing expert guidance creative direction and digital design support for advisor-led advertising campaigns and social media initiatives. Develop and maintain strong relationships as first point of contact as design team lead with CIBCs various cross-functional teams including:Private Wealth brand marketing communications digital governance and business partners acting as a senior subject matter expert.
• Marketing content creation- With a deep understanding of the industry and competitors champion the integration of digital best practices and emerging trends in social media digital advertising and multi-channel marketing to maximize advisor reach and engagement. You also have a comprehensive understanding of accessibility standards (e.g. WCAG 2.1 AODA) and best practices for inclusive design with demonstrated experience integrating accessibility into design elements.
• Product positioning and messaging- Oversee the design project pipeline ensuring timely delivery budget adherence and flawless execution of complex marketing initiatives.
• Measure impact- Drive continuous improvement of Private Wealth Advisor Marketing operational processes digital design workflows and creative strategies. Solution oriented leadership and management across ambiguous and complex business issues challenges and problems.

Who you are

• You have a University degree or diploma in Graphic Design Digital Media or a related field.
• Youre a certified professional. Having 7 years of experience in digital marketing and design with a strong portfolio of advertising and social media campaign work.
• You can demonstrate experience between leading digital advertising and social media campaigns and have advanced expertise in graphic design principles digital marketing and brand strategy. You have mastered Microsoft Office suite (PPT Word Excel) and Adobe Creative Cloud (Photoshop Illustrator InDesign); proficiency with AfterEffects (Motion Graphics) Premiere Pro (Video Editing) and web design is an asset.
• Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You act like an owner. You thrive when youre empowered to take initiative go above and beyond and deliver results. You have strong business acumen and influencing skills; proven ability to deliver complex initiatives with multiple stakeholders in a matrixed organization.
• Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.

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What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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