marketing job involves developing strategies to promote products/services identifying target audiences via research creating content (blogs social media ads) executing campaigns across digital/print/events analyzing performance data managing budgets and collaborating with sales/creative teams to build brand awareness and drive leads/sales with typical duties including research content creation social media management data analysis and campaign coordination.
Core Responsibilities
Strategy & Planning: Develop marketing plans define target customer demographics and create campaign strategies aligned with business goals.
Content Creation: Produce engaging content like blog posts videos social media updates and marketing copy for various platforms.
Campaign Management: Plan execute and monitor integrated campaigns (digital print events) to generate leads and build brand presence.
Market Research: Analyze market trends competitor activities and consumer behavior to identify opportunities.
Data Analysis: Track campaign performance analyze data (analytics ROI) and report on insights to improve future efforts.
Collaboration: Work with sales product design and external agencies to ensure cohesive messaging.
Budget Management: Oversee marketing budgets track spending and negotiate contracts.
Brand Building: Increase brand awareness and maintain brand perception through consistent messaging.
Common Tasks
Managing social media channels and digital advertising.
Writing press releases and coordinating PR.
Organizing events trade shows and seminars.
Maintaining websites and CRM systems.
Developing pricing strategies.
Key Skills
Digital Marketing (SEO PPC Social Media).
Data Analysis & Reporting.
Content Writing & Copywriting.
Project Management.
Communication & Interpersonal Skills.