Revenue Marketing Manager APAC
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
General Description:
The Revenue Marketing Manager leads the development and execution of go-to-market strategies across the Higher Education sectorinAsia. This role delivers integrated omnichannel marketing programs-including digital demand generation ABM events PR content andchannel-led initiatives-to drive awareness pipeline and revenue.
Operating in a fast-evolving education landscape shapedbyskills gaps employability outcomes micro-credentials and AI-enabled learningthis role designsprograms that resonate with institutions under pressure to modernize learning and better align education with workforce needs.
Reporting to the Manager Revenue MarketingEMEA& APAC the Revenue Marketing Manager is laser-focused on pipeline creation and measurable revenue impact. With 35 years of experience in B2B or education marketing you bring adeeply data-driven mindsetand a passion for testing learning and continuous optimisation.
As the owner of the Higher Education marketing strategy forSingaporeHong Kongand the Philippines you drive a highly collaborative cross-functional approach-working closely with SalesBDRs Product Marketing andchannel partnersto executeprograms that influence buying committees andgenerate andaccelerate deals.
As adata-driven and creative marketer you challenge the status quo introduce innovative approaches and design standout ABM and demand programs rooted in insight rather than assumption. With strong EQ and communication skills you align diverse stakeholders around shared goals performance metrics and outcomes
Major Responsibilities:
Project & Program Ownership
- Own and execute integrated marketing plans that drive pipeline growth.
- Curate cohesive multi-channel demand generation programs with clear articulation ofobjectives KPIs timelines and outcomes.
- Act as thesingle sourceof truthfor program performance insights and learnings.
- Proactivelyidentifyblockers and solve execution challenges in complex multi-stakeholder environments.
- Communicate progress risks results and insights to regional and global stakeholders.
Regional & Market-Specific Campaign Planning
- Develop campaigns aligned to thePhilippine education context
- Partner with functional marketing teams (content performance events product marketing creative) to localise global initiatives for maximum regional impact.
- Position D2L as a trusted partner
- Track analyse and optimise campaign performance using quantitative and qualitative insights.
- Represent D2L at Higher Education events forums and industry discussions.
- Travel locally and regionally as(approx. 2030%).
Account-Based Marketing (ABM)
- Lead ABM strategy and execution for priority Higher Education institutions in partnership with Sales andBDR teams.
- Use intent data platforms (e.g. 6sense or similar) toidentify prioritise and engage high-value accounts.
- Design personalised multi-stakeholder journeys addressing institutional academic and workforce decision-makers.
- Define success metrics and report on ABM performance continuously refining targeting messaging and tactics.
Channel & Partner Marketing (Core Focus)
- Work closely withchannel partners resellers and education ecosystem partnersto design and execute joint go-to-market programs.
- Enable partners with messaging campaign frameworks and marketing assets aligned to market needs.
- Co-create localised campaigns events and thought leadership initiatives with partners to extend reach and accelerate pipeline.
- Ensure partner-led activities align with D2Ls brand pipeline and revenueobjectives.
- Act as a strategic marketing advisor to partners helping elevate their capability to position D2L effectively
Competencies:
- 35 years of B2Brevenue marketing experience; SaaS experience preferred.
- Bachelors Degree or equivalent in Marketing Communications or related field.
- Strong understanding of theHigher Education or EdTech landscapein Southeast Asia or comparable emerging marketspreferred.
- Proven ability to design execute and optimise data-driven demand and ABM programs.
- Demonstrated experience working withchannel or partner-led marketing models.
- Strong analytical skills with the ability to turn data into insight and action.
- Creative experimental mindset with the confidence to challenge conventional approaches.
- Exceptional collaboration communication and stakeholder-management skills.
- High EQ and cultural awareness when working across institutions partners and regions.
- Experience with Salesforce 6sense or similar tools preferred but not.
- Comfortable working across time zones and occasional non-traditional hours.
Required Experience:
Manager
Key Skills
- ASC 606
- Hotel Experience
- Hospitality Experience
- GAAP
- Accounting
- Revenue Management
- Pricing
- Analysis Skills
- Salesforce
- SOX
- ERP Systems
- NetSuite
About Company
Created by D2L, Brightspace is the best LMS software for online learning and teaching. Discover how our online learning platform for schools and companies can help your organization today.
