Growth Marketing Manager, H5P

Job Summary:

H5P is one of the most widely used EdTech solutions globally with hundreds of millions of July 2024 D2LacquiredH5P to reinforce our mission of transforming learning experiences worldwide

Werelooking for ahands-on data-driven Growth Marketing Managerto accelerate our user and revenue the driving force behind experiments on our website landingpages campaigns and automations-bridgingmarketingproduct andsalesto ensure every visitor journey is clear compelling and conversion-driven. This is a role for someone who loves toblend creativity with and run experiments build automations refine our messaging with the productmarketingteam and connect digital activity with real sales outcomes.This role is ideal for someone who hasstrong PLG experienceand wants to help build a hybrid sales-assisted (SLG) motion as we scale.

How Youll Make an Impact:

• Run growth experiments across the full funnel: acquisition activation conversion retention.
• Own andoptimizethe website: build new pages run CRO tests improve UX and drive signups/PQLs.
• Design and execute A/B tests and conversion flow improvements.
• Build lifecycle and automation flows for free users trials PQLs and customers.
• Partner with Product to improve onboarding and reduce time-to-value.
• Collaborate with SalesRevenueOperationsand MOPSto shape a hybrid PLG SLG motion and handoff process.
• Integrate product usage signals into CRM workflows and sales alerts.
• Support SEO and paid campaigns with landing page strategy and reporting.
• Analyze performance report insights and iterate quickly.

What Youll Bring to the Role:

• 57 years in B2B SaaS growthdemand genlifecycle or digital marketing (PLG experiencerequired).
• Strong understanding of activation metrics PQLs and product usage funnels.
• Hands-on experience with website platforms (FramerWebflow) marketing automation (HubSpot MailchimpInstantly Zapier)CRM (Salesforce)analytics tools (GA4) and A/B testing platforms.
• Excellent copywriting for landing pages onboarding and lifecycle emails.
• Analytical mindset and ability to turn insights into action.
• A startup mentality: scrappy fast curious and comfortable with ambiguity.

Preferred Additional Skills & Competencies:

• Experience in EdTech or mission-driven SaaS.
• Knowledge of SEO and content marketing principles.
• Familiarity with CMS (WordPress Drupal) and basic HTML/CSS (React is a bonus).
• Experience using AI tools for testing or content creation.
• Understanding ofevent tracking frameworks.

Required Experience:

Manager