Marketing Operations Specialist (Mexico)

We are:
Wizeline a global AI-native technology solutions provider develops cutting-edge AI-powered digital products and platforms. We partner with clients to leverage data and AI accelerating market entry and driving business transformation. As a global community of innovators we foster a culture of growth collaboration and impact.

With the right people and the right ideas theres no limit to what we can achieve

Are you a fit
Sounds awesome right Now lets make sure youre a good fit for the role:

Key Responsibilities

• Designs codes and deploys complex multi-step marketing journeys and automated workflows (e.g. lead nurturing lifecycle management) primarily within Salesforce Marketing Cloud (SFMC Journey Builder) or any other Automation platform.
• Develops and debugs advanced personalization and conditional content logic using proprietary coding languages (e.g. AMPscript and SSJS in SFMC) to reduce manual template variants and increase content relevance.
• Designs and maintains complex SQL queries within the data warehouse/SFMC to ensure accurate timely segmentation and robust data extensions for personalized campaigns.
• Serves as the second escalation point for technical issues related to campaign execution data synchronization and automation failures.
• Implements and enforces technical build standards for email templates automation logic and data handling to ensure compliance deliverability and cross-client rendering consistency.
• Works closely with the CMS L4 to identify manual recurring tasks and develops permanent automation solutions to improve overall workflow efficiency.
• Manages email deliverability testing monitors IP health and ensures all automation processes adhere to CAN-SPAM GDPR and other regulatory requirements.
• Consults with the CMS L4 and business partners on the technical feasibility and resource requirements of new automation programs.
• Documents all custom code and automation logic and provides technical guidance and enablement to Junior Analysts on operational support tasks.
• Manages and configures core settings tracking parameters and business units within the primary Marketing Automation Platform (SFMC & others).

Must-have Skills

• 5 to 7 years of experience in Marketing automation platforms (used different ones: SFMC AJO Hubspot)
• Expert-level in Journey Builder Automation Studio and Business Unit configuration (SFMC mostly)
• High proficiency in AMPscript and SQL.
• Understanding of relational databases Data Extensions and API integrations.
• Experience building complex multi-step automations in Automation Studio - SFMC.
• Technical knowledge of IP warming SAP (Sender Authentication Package) and DNS records.

Nice-to-have:

• AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work including drafting analysis research or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.
• Proficiency in SSJS (Server-Side JavaScript).
• Salesforce Marketing Cloud Developer Certification.
• Knowledge of Python for advanced data manipulation.

What we offer:

• A High-Impact Environment
• Commitment to Professional Development
• Flexible and Collaborative Culture
• Global Opportunities
• Vibrant Community
• Total Rewards

*Specific benefits are determined by the employment type and location.