Bilingual Marketing Specialist, Copywriting (12-Month Contract)
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Job Location:
Mississauga - Canada
Yearly Salary:
$ 50200 - 75400
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Value Proposition
As a leading partner in healthcare Medline Canadas sole purpose is Together Improving Care this means being deeply committed to the health and well-being of our customers employees partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians coast-to-coast.
Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission we offer one of the most competitive and engaging employee experience programs in Canada which includes:
Collaborative work environment with highly engaged employees
Annual Employee Appreciation Week
Career growth and training programs
Open communication with Senior Leaders
Employee referral program
Recognition programs
Social activities
And much more
Job Description Summary
The Bilingual Marketing Specialist Copywriting will play an essential role within the marketing team writing e-commerce product and marketing content for the website and digital channels. Collaborating with the Content Marketing Manager and key marketing stakeholders the copywriter will create and maintain the ecommerce product database producing impactful clear and consistent marketing content and technical product descriptions that support e-commerce platforms and product catalogs. Tasks will include product content creation and updates website copy digital catalogue maintenance and landing page creation SEO and UX optimization.Job Description
Essentially this role will be responsible for updating and maintaining all website e-commerce product catalogue content. Marketing materials and environments include the Online Catalogue CMS and eCommerce environments The Source (Intranet) asset repository and environment front-end web product pages digital banners blog posts catalogue and other assigned projects. They will be especially committed to supporting the needs of the Marketing department in online communications efforts.
Responsibilities:
Product SKU and Digital Copywriting: Write clear compelling and conversion-focused copy for product pages SKU descriptions website updates plus assisting with email campaigns and social media when assigned.
Website Updates and Maintenance: make content updates and leverage the CMS to build new product landing pages.
E-Commerce Optimization: Collaborate with product and marketing channel managers to enhance product content for SEO and improve customer journey touchpoints.
Content Calendar Support: Contribute to planning and execution of monthly content calendar and campaign timelines.
Cross-Team Collaboration: Work closely with designers developers and marketing leads to deliver effective cohesive and timely content.
Content Review: Ensure work is error-free before routing for approval printing or publishing.
Communication: Understand and communicate content goals and success factors conceptual reasoning insights and findings to successfully persuade and justify content creation.
Qualifications:
Degree in Business or Marketing or equivalent experience
2-4 years digital copywriting experience (agency and B2B experience preferred) 2
Content Management Ecommerce and other marketing automation tools Comfortable with spreadsheets and database management
Understand content brief requirements and objectives to create solution-based content.
Experience with healthcare brand marketing is essential and Quebec market is an asset
Experience using marketing automation tools such as Mail Chimp Ecommerce and CMS platforms
Strong understanding of SEO UX and social media best practices
Familiar with AI technologies and how they can support content marketing
Experience with performance marketing tools such as Google Analytics
Due to the scope of responsibilities and/or the organizational structure this position requires advanced language skills in both French and English (Bilingual).
This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.
The anticipated salary range for this position:
$50200.00 - $75400.00 AnnualEnglish is required due to the scope of the role.
This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Medline Canada Corporation is proud to be an equal opportunity employer.
About Medline Canada
Medline Canada stands at the forefront of healthcare providing expertise and a breadth of solutions for every care setting. With 550 employees including 100 dedicated sales and clinical professionals and eight distribution centres located coast-to-coast Medline Canada is proud to serve the entire continuum of care.
Our Commitment to Diversity and Inclusivity
Medline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized including First Nations Metis and Inuit peoples Indigenous peoples of North America racialized persons/persons of colour and those who identify as women persons with disabilities and LGBTQ persons.
Our commitment to Accessibility
Medline Canada is committed to the principles of accessibility in Canada. We endeavor to make our recruitment assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process please contact
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
